Arccos – Syndication Server

Arccos Link Pro is a massive step forward in data collection for amateur golfers

Arccos Link Pro silently and accurately gathers data about your golf game.

When Rory McIlroy, Rickie Fowler and Tony Finau walk to the first tee to play in a PGA Tour event, the best data-collecting system in golf, ShotLink, follows their progress and records every imaginable thing about their rounds. The players don’t have to do anything, wear anything or think about data production. An army of volunteers and a pair of 18-wheelers parked on-site gather the data and crunch it, then send each player a sophisticated package of statistics and information after each tournament.

With the release of the new Link Pro, Arccos – the Stamford, Connecticut-based company that recently became the Official Game Tracker of the PGA Tour – has taken the most significant step in the company’s history in replicating the ShotLink experience for recreational golfers.

For more than a decade, Arccos has allowed golfers to track what club they use, how far each shot goes and more by wirelessly connecting tiny sensors on their clubs to their smartphone and an Arccos app.

In the beginning, golfers had to play with their phones in their pockets, but a few years ago Arccos released the first generation of Link, a matchbook-size device that clips to a players’ clothes or can be worn on a belt. Link acted like a tether and allowed golfers to keep their phones in the cart or a golf bag. Now Link Pro goes one step further on more than 40,000 courses.

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On the first tee, after a player removes the unit from its charging case and turns it on, Link Pro connects to a smartphone and the Arccos App. After selecting the course about to be played and setting Link Pro as the shot-tracking method, all a player has to do is put the Link Pro in one of the front pockets of their pants, skirt or dress and play. That’s it – there is nothing else to do. Yes, for extra accuracy golfers can press a small button on the side of the unit after they take the ball out of the hole to indicate to the system exactly where the hole is located, but they can do that without taking Link Pro out of their pocket. Players can forget Link Pro until they walk off the 18th green.

Link Pro allows golfers to leave their phone in their golf bag, in the clubhouse or even in their car. After finishing play, when Link Pro gets close enough to your phone while the Arccos app is open, the data from your round will automatically upload into the Arccos system. The only time when you will need to use your phone is when you are selecting the course you are about to play, selecting the Link Pro as your data-gathering method and starting your round.

Link Pro makes the process of gathering data about a player’s game as unobtrusive as ShotLink, which is a massive step forward because the more players have to think about devices they are wearing or using, the more it takes away from playing the game. Link Pro, which costs $224.99, makes a ShotLink-style experience possible for golfers in their Thursday evening league or weekend matches.

This is all possible because Link Pro has improved microphones that allow the system to “hear” shots more easily. An upgraded GPS chip also allows Link Pro to connect and lock with satellites more quickly. The Link Pro charging case holds enough energy for 12 rounds before the case has to be recharged.

Arccos Caddie Strokes Gained Analytics provides a very detailed look at performance on the course. (Arccos)

In addition to tracking shots, Arccos provides players with a virtual rangefinder that uses artificial intelligence to provide yardages while accounting for things such as slope, wind, humidity and altitude. Arccos also uses the data it collects to provide Strokes Gained insights that reveal not only strengths and weaknesses but also tendencies and how a player stacks up against other players of different ability levels. This is really helpful because it allows golfers to concentrate on the specific areas of their game that are holding them back.

The Arccos Smart Sensors required to make Link Pro work are sold separately. With the purchase of the sensors, golfers get a one-year subscription to the Arccos app, with subsequent years costing $155.88 per year.

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Arccos raises $20 million in funding from PGA Tour and equipment makers

The funding will allow Arccos to accelerate the release of products and data-driven services for recreational golfers.

Golfers on the PGA Tour have nearly all their shots tracked by ShotLink, which uses a sophisticated system of laser measuring devices, radar and an army of volunteers. You don’t have access to that technology, but Arccos has been enabling recreational golfers to track their shots and collect data on their game since 2012, and on Monday, the company announced that as a part of a $20 million Series C fundraising, it had become the “Official Game Tracker” of the PGA Tour.

Along with the investment by the Tour, other investors include Ping, TaylorMade, Cobra Puma Golf and Topgolf Callaway Brands.

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Arccos, which is based in Stamford, Connecticut, is a shot-tracking system that uses a series of small screw-in tags to tether a golfer’s clubs to a smartphone app, which then uses GPS to track the location of every shot a player hits, along with information on the club used and the location of the bullet hit (fairway, sand, rough, the green). Using that data, Arccos develops ShotLink-style stat packages that can reveal information about player tendencies, strengths and weaknesses, along with suggestions on what to practice. The Arccos Caddie app can also use that data to provide caddy-style club recommendations too.

“This investment shows that data is here to stay and that it is going to help everybody,” said Sal Syed, Arccos Golf’s CEO and co-founder in an exclusive interview with Golfweek. “Whether you are a player looking to improve or an instructor looking to teach better, a fitter looking to be smarter or even a manufacturer looking to make better tools for golfers, this data is going to help every aspect of the industry. That’s why you are seeing the industry kind of coalescing behind Arccos. It’s going to help everybody.”

To date, Arccos members have used the system to track more than 750 million shots during over 16 million rounds in 162 countries. That database provides the foundation for the power of the system.

Asked what Arccos plans to do with the capital it has raised, Syed said the infusion of money will allow the company to accelerate its product roadmap.

“We can invest more in data science, make the system more accurate, easier to use and more available to a wider array of golfers.”

Players on the Tour now create strategies for how they will play specific holes using data collected by ShotLink, and many modify their schedules to include courses that data shows match their game especially well. In some cases, they skip tournaments where data shows they might struggle. Syed hopes that as Arccos grows, recreational golfers will be able to make data-based decisions like the pros.

“Every decision that is made in golf should be based on your on-course, real performance,” he said. “Eventually, we want to be able to show, using data, which putter is better for you, what shoes you should play with. Today, no one is basing those kinds of decisions on actual performance data. What we have touched is not even the tip of the iceberg.”

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Best Cyber Monday golf deals: Big savings on golf equipment and apparel

Save big on all your favorite golf brands this weekend with our guide to the best Black Friday golf deals.

The biggest shopping weekend of the year is upon us. With the holidays quickly rising over the horizon it’s time to get your shopping done so you can fully enjoy what the season is truly about, ~~playing winter golf~~ spending time with your friends and family.

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In this list you’ll find all the best deals, coolest items and hottest trends for Black Friday and Cyber Monday sales. From equipment to apparel to accessories and more, we’re here to help you get all of your shopping done in just a few clicks.

If you’re still having trouble figuring out the perfect gift for your favorite golfers, check out these lists below to find something they’ll cherish for seasons to come.

GIFT GUIDES: Shoes | Electronics | Apparel

Golfweek’s 2022 Holiday Gift Guide: David Dusek’s favorite golf technology this holiday season

This holiday season, Golfweek can help you find the perfect electronic gift for every golfer on your holiday list.

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All you need to play golf is a ball, a set of clubs and a bag, but as any golfer knows, modern accessories can make the game much easier and a lot more fun.

When Arnold Palmer and Jack Nicklaus were winning majors, figuring out how far your ball was from the hole involved finding a marked sprinkler head, counting your steps from it to your ball and then doing some math with a hole location sheet.

Today, we have laser rangefinders that can instantly give you a yardage and GPS systems that can reveal how far you are from hazards, and how far you need to hit the ball to get over them. Instead of having an instructor standing by your side on the range, you can get helpful feedback and information from launch monitors.

Any golfer would be thrilled to get one of these electronic devices this holiday season.

2022 Gift Guides: Best golf gifts | Personalized gifts | Affordable gifts

Best golf training aids: Swing speed training

We’ve got the need, the need for speed training aids.

Face it, seeing the professionals bomb their drives every single Sunday has all of us wanting to hit it farther.

While the vast majority of us won’t be hitting 300-yard drives, or even 280-yard drives, everyone has the ability to get longer. Yes, even you.

Managing expectations is a big part of golf. The same goes for gaining speed. It won’t happen overnight, but with a plan, it’s something achievable for all.

Whether it be a lack of speed, poor putting, the dreaded short game yips and shanks or whatever ails your game, Golfweek is looking out for you. We’ve curated some of the best products to get your game headed in the right direction.

Check out some of our other lists to help lower your handicap.

Putting | Rangefinders | GPS & Wearables | Recovery | Training Aids

We occasionally recommend interesting products, services, and gaming opportunities. If you make a purchase by clicking one of the links, we may earn an affiliate fee. Golfweek operates independently, though, and this doesn’t influence our coverage.

Best golf GPS watches and wearable devices for 2022

It’s almost like wearing a caddie on your wrist … almost.

Whether you choose a GPS or a rangefinder, you’re making the correct choice. Playing without one leads to inconsistent play throughout your round.

Without knowing your number, you’re pretty much lost on the course.

Having a GPS in your pocket or on your wrist is almost like having Stevie Williams, Ted Scott, and Bones MacKay with you every time you tee it up … almost.

While you won’t get the expert analysis that a top-tier looper brings, you will get a bigger picture of the information that you need to hit the best shot possible.

Throughout the month of August, Golfweek is compiling some of the best training aids, putting aids, health and fitness, and other devices to help you get better at the game you love.

Amazon Prime Day – Best equipment deals for serious golfers

Not your average Prime Day golf list…serious golfers only.

The Prime Day fun continues. In case you missed it, check out Golfweek’s list of How golfers should take advantage of Prime Day savings.

Because one list wasn’t enough, Golfweek has compiled a Prime Day list for the serious golfer.

Below you can find training aids, GPS rangefinders, bags, equipment and more.

Don’t worry, we’ll be back again with a list of Prime Day golf gear for less than $50.

Watch: How do you decide when to take risks or play it safe on the golf course?

Sometimes, David and Averee will agree on how to play a hole, and sometimes they see things differently.

In “Playing Smarter Golf,” Golfweek’s senior writer David Dusek caddies for golfer and Golfweek contributor Averee Dovsek. The two talk about strategy to decide when to take risks or play it safe. We used new Smart Sensors from Arccos to help make club selections and develop strategies for playing hole No. 2.

Sometimes David and Averee will agree on how to play a hole, and sometimes they see things differently. However, in every case, they talk about their plan for handling different situations, selecting clubs, managing trouble, and more.

The series aims to teach golfers to create a plan when playing golf, using live data collected on each player’s game. This can help create smarter, more-effective strategies that lead to lower scores.

Watch: ‘Playing Smarter Golf’ showcases technology that can improve your golf game

In “Playing Smarter Golf,” Golfweek’s senior writer David Dusek caddies for our Averee Dovsek.

In “Playing Smarter Golf,” Golfweek’s senior writer David Dusek caddies for golfer and Golfweek contributor Averee Dovsek. The two talk about strategy while playing holes, with Averee coming at things from a player’s perspective. We used new Smart Sensors from Arccos to help make club selections and develop strategies for playing the holes.

Arccos limited-edition Smoke Smart Sensors Gen3+ system

Arccos continues to roll out new hardware designed collect shot information and reveal how players can improve their game.

For the past few years, Arccos has concentrated on improving the software and the algorithms it uses to give golfers deeper analytics and more information about how they can improve their games. And in 2022 the Stamford, Connecticut-based company has rolled out new hardware.

Last month Arccos introduced the Gen3+ sensors, which help the system do a better job of detecting shots, ignoring practice swings and locating you on the course. Two weeks later it released the second edition of the Arccos Link, a small device that clips to your belt or a pocket and allows players to use Arccos without keeping their smartphone in a pocket. Now comes the limited-edition Gen3+ Smoke sensors, a black version of the newest screw-in sensors that help power the shot-tracking system.

Like the standard black and green Gen3+ sensors, 13 Smoke tags come in the box alongside a smaller 14th sensor designed for your putter. After installing them and going through a one-time pairing process that takes about two minutes, the Arccos smartphone app recognizes which clubs you use on every shot and can overlay that information on over 40,000 courses around the world.

By connecting one shot to another using the GPS in your smartphone, Arccos can determine how far each of your shots goes, whether it lands in the fairway, sand or on the green, then compile detailed stats and analytics that reveal your strengths, weaknesses and areas you should practice.

The batteries in the Smoke Smart Sensors should last about two years with normal use.

The Smoke edition of the Arccos Smart Sensors Gen3+ costs $224.99 and comes with a one-year subscription to the Arccos Caddie app.

Our readers can get a 15% discount by using the code GOLFWEEK on any Arccos product.

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