Targets, Touches and TDs: Week 12

Fantasy football buy-low and sell-high trade deadline.

We have hit Thanksgiving Week, and along with the turkey, stuffing and sharing the table with obnoxious relatives, the week brings us the trade deadline in a good number of fantasy leagues.

So while you’re putting together the perfect relish tray and agonizing over who’s going to have to sit next to Uncle Earl, hopefully you’re also concocting some personally beneficial late-November fantasy deals — i.e. shipping off some sell-high players and/or acquiring some buy-low targets.

With those ideal trade scenarios in mind, this week’s TT&T is highlighting a prime buy-low and sell-high candidate at each of the four main fantasy positions. We’ll also throw in a few other names as well to help get your rosters in the best possible shape for the final fantasy playoff push.

One quick qualifier: These trade and player suggestions obviously are not one size fits all as they depend largely on the overall context of each roster, league and scoring format.

Here goes, starting (as usual) at …

Quarterbacks

Buy low: Dak Prescott, Dallas Cowboys

Prescott has slipped to ninth in the fantasy QB rankings, averaging 24.8 points per game (Huddle Performance scoring), coming off two of this three worst outings of the season, including Sunday’s season-low 4.64-point dud in Kansas City.

But better times appear to be ahead.

Prescott’s top two wide receivers, Amari Cooper (COVID-19 protocol) and CeeDee Lamb (concussion), likely will both be out Thanksgiving Day, but should be there for the remainder of the schedule. And valuable left tackle Tyron Smith figures to be back Thursday following a three-game ankle-injury absence.

And then there’s the Cowboys’ stretch-run schedule.

Dallas’ Week 12-17 slate, which will take us through the fantasy championships in the majority of leagues, is the second-most favorable itinerary for fantasy quarterbacks, according to The Huddle’s highly useful Fantasy Strength of Schedule tool. That includes two matchups in a three-week span (Weeks 14 and 16) with the Washington Football Team, which is surrendering a league-most 25.5 points, on average, to opposing fantasy quarterbacks.

So if the Dak fantasy general manager in your league is distraught and ready to deal, make the move and acquire what should be a top-five QB over the final six games of the fantasy season.

Other buy-low QBs: Joe Burrow (Bengals), Derek Carr (Raiders), Russell Wilson (Seahawks)

Sell high: Patrick Mahomes

We may be a week too late on Mahomes’ peak sell-high value as he followed up his season-best 40.3-fantasy-point performance with his third-worst showing (14.1 points) in Sunday’s offensive-showdown-that-wasn’t vs. the Cowboys, but he still ranks sixth among fantasy QBs, averaging 26.3 points per game.

Perhaps, prospective buyers will only look at that and not realize that Mahomes has totaled 18.75 fantasy points or fewer in four of his last five outings, including a pair of games without a passing or rushing touchdown.

And, on paper, the Chiefs’ remaining schedule doesn’t offer much hope for a big finish, either.

In fact, including the Chiefs’ Week 12 bye, it’s the league’s least favorable fantasy QB slate on the board, with three “bad” matchups (vs. league’s top quarter of teams allowing fewest fantasy QB points per outing) and no “good” matchups (vs. top eight teams allowing most fantasy QB points).

Certainly sell if you’re in a one-QB league and have another top-10 fantasy QB option.

Other sell-high QBs: Kirk Cousins (Vikings), Taylor Heinicke (Washington), Ben Roethlisberger (Steelers)

Running backs

Buy low: Javonte Williams, Denver Broncos

Denver’s second-round rookie is among the league leaders in broken tackles but is averaging only 10.1 fantasy points (point-per-reception scoring) and 12.7 touches per game in his 50-50 timeshare with veteran RB Melvin Gordon.

Williams has also only tallied two TDs on the season and eclipsed 15 fantasy points just twice as well.

Don’t be surprised if things shift, though, in the rookie’s favor coming out of the Broncos’ Week 11 bye.

Gordon is averaging 13.9 touches and 13.1 fantasy points, thanks largely to his team-high seven TDs, but also has lost costly fumbles in two of his three games prior to the bye, and that could tilt the split in Williams’ favor.

Gordon has played well otherwise, though, and still will be involved going forward. But his two-year, $16 million contract is up after this season, and Williams certainly wouldn’t be the first rookie to see more playing time late in the season — especially if the 5-5 Broncos fall further out of playoff contention.

If so, a tasty stretch run awaits. Denver’s Week 12-17 schedule sets up as the league’s second-most favorable for fantasy RBs, including back-to-back-to-back plus-matchups against the Detroit Lions, Cincinnati Bengals and Las Vegas Raiders in Weeks 14-16.

Other buy-low RBs: Antonio Gibson (Washington), James Robinson (Jaguars), Miles Sanders (Eagles)

Sell high: James Conner, Arizona Cardinals

Conner has averaged the fourth most fantasy points (25.5) among running backs over the last three weeks, and is tied for second in the league with the Chargers’ Austin Ekeler with 13 total TDs on the season.

Seven of those scores for Conner have come in the last four weeks while Arizona running mate Chase Edmonds has been sidelined in three of those contests with an ankle injury. Not including the Week 9 contest in which he was injured on his one and only snap, Edmonds was averaging 13.1 touches per game, and reports say he is on track to come off the injured reserve list in Week 13 following the team’s Week 12 bye.

That’s not good fantasy news for Conner, who has been averaging 21.3 touches in the three games Edmonds has missed. Conner averaged 12.5 touches in the eight contests playing alongside a healthy Edmonds.

And, now, with the Cards’ bye week at hand anyway, it’s time to sell Conner before his near-peak value wanes.

Other sell-high RBs: Myles Gaskin (Dolphins), Nick Chubb (Browns), Damien Harris (Patriots)

Wide receivers

Buy low: Keenan Allen, Los Angeles Chargers

This buy-low comes with a relative asterisk as Allen currently ranks 14th among widouts with an average of 16.7 PPR points per game.

But while Allen does have one of the highest fantasy floors at the position — at least 10 fantasy points in all 10 games — his 20.2-point outing Sunday night was only his second 20-point-plus fantasy game of the season.

It’s all about a relative lack of TDs as Allen remains stuck on two, despite being tied for the third-most targets in the league and also ranking third in receptions with 74. Since Week 9, no wide receiver has had more targets or receptions than Allen’s 37 and 29, respectively, but Allen’s Week 8 TD grab vs. the New England Patriots stands as his only touchdown since Week 3.

And with the Bolts defense continuing to surrender points aplenty — they’re allowing the sixth most at 26.5 per game — QB Justin Herbert will still need to air it out early and often.

Already owning one of the league’s healthiest team target shares at 27.5 percent, Allen is due some positive TD regression, and acquiring him now will put his new fantasy team in prime position to fully capitalize on it.

Other buy-low WRs: A.J. Brown (Titans), D.J. Moore (Panthers), Calvin Ridley (Falcons)

Sell high: Elijah Moore, New York Jets

Over the last three weeks, only Vikings super sophomore Justin Jefferson has totaled more fantasy points (77.1) than this Jets rookie (70.4).

Credit Moore’s position-high four TD grabs over that span on 25 targets and 18 receptions, meaning that he’s found the end zone once every 4.5 catches.

That’s far from sustainable — especially when you factor in the Jets’ soon-to-be-changing-again situation at quarterback.

Replacing injured rookie Zach Wilson, Mike White, Josh Johnson and Joe Flacco have thrown all the passes in the team’s last four games, and that trio has averaged 355.8 yards per contest with 10 total TDs and six interceptions.

In the Jets’ first six games, though, Wilson averaged 194.7 yards with four total TD passes and nine picks as Moore caught just 9-of-26 targets for 79 yards and no TDs during that span.

Wilson, who is due to resume the reins any week now, and Moore certainly figure to be much better and more in sync down the stretch. But if any other fantasy owner in your league is willing to give you anything close to low-end WR1/high-end WR2 value in exchange for Moore right now, definitely give that offer a long, thorough look.

Other sell-high WRs: Brandon Aiyuk (49ers), Marquez Callaway (Saints), Darnell Mooney (Bears)

Tight ends

Buy low: Kyle Pitts, Atlanta Falcons

The rookie out of Florida had back-to-back outings in mid-October with 26.9 and 23.3 fantasy points, respectively, but has only totaled 28.4 fantasy points (17th among tight ends) in the four games since, including 5.9 last Thursday night against the Patriots — his third-worst outing of the season.

Pitts, though, still was tied for sixth at the position with a team-high 25 targets during that four-game span, but he has snared fewer than 50 percent of those with 12 grabs for 164 yards and no TDs.

That means Pitts remains stuck on one TD in 10 games and 69 targets this season — the fewest among the 10 tight ends who have at least 52 targets on the season.

All of this may have the Pitts owner in your league ready to part with the rookie at a bargain price. If so, be quick to pounce with Matt Ryan and Atlanta still counting heavily on Pitts with Ridley, the team’s No. 1 WR, remaining out for personal reasons.

Other buy-low TEs: Mike Gesicki (Dolphins), T.J. Hockenson (Lions), Logan Thomas (Washington)

Sell high: Zach Ertz, Arizona Cardinals

Ertz had a monster Sunday in Seattle, reeling in eight of his nine targets for 88 yards and two TDs to pace all Week 11 tight ends with 28.8 fantasy points.

That’s only 9.7 fewer fantasy points, though, than Ertz totaled in his first four games with the Cards since coming over in the October trade with the Philadelphia Eagles.

Arizona now has its bye in Week 12, and afterward QB Kyler Murray should be back at the helm and No. 1 wideout DeAndre Hopkins back on the field.

That will mean more passes downfield and outside the numbers and fewer looks for Ertz, who had his best game in three years Sunday.

Productive tight ends aren’t easy to find, but if you have another reliable top-seven option on your roster, capitalize and sell high on Ertz while you can.

Other sell-high TEs: Hunter Henry (Patriots), Dawson Knox (Bills), Dalton Schultz (Cowboys)

Targets, Touches and TDs: Week 4

Is it time to push the panic button yet?

Panic … or patience?

Through the first three weeks of the season, that’s the question a number of fantasy football general managers are asking of themselves in regards to some of their injured or underwhelming top draft picks this summer.

Now, sure, perhaps the first three rounds of your draft played out something like this: Derrick Henry-Najee Harris-Kyler Murray.

But, for some, it could’ve gone like this: Jonathan Taylor-Calvin Ridley-Josh Jacobs.

Or this: Saquon Barkley-A.J. Brown-Allen Robinson.

And those latter two scenarios — or even some combination of above three — is where the panic or patience question comes into play with a number of struggling fantasy squads already staring at a 0-3 hole.

Below we look at some of the under-performing players from the first three rounds, going by MyFantasyLeague.com ADP, and where they slot into the panic-or-patience (POP) spectrum going forward.

Indianapolis Colts RB Jonathan Taylor

Preseason ADP: 12 (ninth among running backs)

Position rank through Week 3: 28th with 32.1 total fantasy points (point-per-reception scoring) in three games

2021 stats: 42 rushes-171 yards-0 TDs; 11 targets-8 receptions-70 yards-0 TDs

POP spectrum: Justified concern.

In his rookie season a year ago, Taylor certainly was off to a slow start before finishing with a sizzling stretch late. But the fantasy concerns with Taylor this year have more to do with the Colts in general.

Indy is one of five teams off to a winless start, and of that quintet, only the New York Jets (20) and Jacksonville Jaguars (53) have scored fewer points than the Colts’ 56 so far. Indy has managed all of four offensive touchdowns to date, with wide receiver Zach Pascal accounting for three of them.

Taylor, as just mentioned, has none. While he’s accounted for an even two-thirds of the team’s rushing attempts, Nyheim Hines has been more involved in the passing game (16 targets and 12 receptions to Taylor’s 11 and 8). Hines also has been more efficient, averaging 6.5 yards per touch to Taylor’s 4.8 while finding his way into the end zone once.

With Pro Bowl guard Quenton Nelson going down with an injury Sunday, joining right tackle Braden Smith, it furthers the concerns that Indy’s offensive line has taken a noticeable step back this season, and there is a similar view about the Colts defense as well following a top-10 season in 2020.

Banged up and still struggling, QB Carson Wentz certainly hasn’t been able to offset the declines elsewhere, and it all adds up to a forecast for more negative game-scripts and a less-than-stellar fantasy outlook for Taylor.

Trade him if you can recoup close to top-two-round value in return.

Buffalo Bills WR Stefon Diggs

Preseason ADP: 14 (third among wide receivers)

Position rank through Week 3: 25th with 44.1 PPR points in three games

2021 stats: 31 targets-19 receptions-191 yards-1 TD

POP spectrum: Patience, please.

Most all of Diggs’ efficiency and productivity metrics are down across the board following his top-three fantasy wideout season of 2020.

His catch rate has fallen to 61.3 percent after he finished at 76.3 a season ago, and his yards-per-catch (12.1 to 10.1) and yards-per-target (9.2-6.2) averages are down as well here in the early going of 2021.

With one TD grab so far, Diggs also is on pace for six this season after snaring eight scoring passes a season ago.

Only five players — TE Darren Waller and WRs Davante Adams, Cooper Kupp, Keenan Allen and Brandin Cooks — have been targeted more frequently this season than Diggs (31), and he still has a healthy team-leading target share of 25.8 percent in one of the league’s top aerial attacks.

That’s more than enough reason to maintain patience and hold tight with Diggs, who likely — and predictably — will fall short of his 2020 career highs but should still comfortably finish as a top-15 fantasy wideout when all is said and done.

Atlanta Falcons WR Calvin Ridley

Preseason ADP: 19 (sixth among wide receivers)

Position rank through Week 3: 26th with 43.5 PPR points in three games

2021 stats: 29 targets-20 receptions-175 yards-1 TD

POP spectrum: Concerning start but stay the course.

Ridley is coming off a breakout third season in which he finished fifth among fantasy wideouts with 281.5 total PPR points, an average of 18.8 per game.

And even though Ridley has 12 more targets so far than any other Falcon, and his catch percentage is up 6.1 percentage points from 2020 (69.0 from 62.9), Riley’s fantasy-points-per game average has dipped to 14.5 so far this season.

Blame it mainly on average depth of target. Ridley is only averaging 8.8 yards per reception and 6.0 yards per target — well down from his 2020 average of 15.3 and 9.6, respectively — as Falcons QB Matt Ryan ranks dead last among quarterbacks who have started at least three games with average of 4.2 intended air yards per target.

That average should most definitely improve, though, going forward as Ryan and Co. settle into new head coach Arthur Smith’s offensive system. With Julio Jones now gone and rookie TE Kyle Pitts finding his way, Ridley remains the unquestioned No. 1 target in Atlanta, so hang tight if you have him or perhaps attempt to buy low on him if you don’t.

Kansas City Chiefs RB Clyde-Edwards-Helaire

Preseason ADP: 24 (14th among running backs)

Position rank through Week 3: 26th with 33.7 PPR points in three games

2021 stats: 44 rushes-189 yards-0 TDs; 5 targets-5 receptions-38 yards-1 TD

POP spectrum: More patience, but it’s most definitely wearing thin.

Many CEH owners were in full-blown panic mode entering Sunday as KC’s lead back had totaled only 80 scoreless yards on 30 touches through his first two games.

But then came Sunday’s 109 total yards, including a 10-yard scoring reception, against the Los Angeles Chargers as the second-year back posted 16.9 PPR points (including his second lost fumble in as many games).

It was his fifth career game with at least 15 points, and therein lies the rub.

That’s only five definite fantasy start-worthy contests out of the 18 Chiefs games CEH has played in since the start of last season. In all, he’s totaled a modest seven TDs and 44 receptions in those 18 games, including a pair of playoff contests.

Edwards-Helaire still has much fantasy appeal as the lead back (49 touches to backup Darrel Williams’ 13 so far this season) in a Patrick Mahomes-led offense, but his lack of reliable usage and TD production is still rather worrisome.

Tennessee Titans WR A.J. Brown

Preseason ADP: 27 (ninth among wide receivers)

Position rank through Week 3: 69th with 22.5 PPR points in three games

2021 stats: 19 targets-7 receptions-92 yards-1 TD; 1 rush-3 yards-0 TDs

POP spectrum: Not quite at panic-button level but getting kinda nervous.

Brown, fantasy’s 14th-best wide receiver in 2020, caught just seven of 17 targets for 92 yards in the first two games — saved only by a Week 1 TD grab — and then left early Sunday in his third contest with a hamstring issue, finishing with all of 0.3 fantasy points on a 3-yard run.

Not quite the start fantasy GMs were hoping for when they used an early-round pick on the third-year wideout.

QB Ryan Tannehill and the Titans’ passing game have formed a potent 1-2 fantasy punch with elite RB Derrick Henry in recent seasons. But while Henry still is roaring along as the overall RB1 so far this season, Tannehill has fallen off the pace with declines in completion percentage (64.7 so far) and yards per attempt (7.4) while putting up a 4:3 TD-to-interception ratio.

The Tannehill-to-Brown connection has been particularly inefficient with a 36.8 completion percentage and a 4.8 yard-per-target average on his team-leading 19 looks.

Things don’t figure to be nearly this bad going forward, but the WR1/high-end WR2 season you were seeking from Brown when you drafted him already feels like it will remain out of reach.

His current hammy issue certainly won’t help, but start feeling out the Brown trade possibilities to see if anyone in your league still believes in Brown’s low-end WR1 upside.

Las Vegas Raiders RB Josh Jacobs

Preseason ADP: 35th (17th among running backs)

Position rank through Week 3: 53rd with 17.0 PPR points in one game

2021 stats: 10 rushes-34 yards-2 TDs; 2 targets-1 reception-6 yards-0 TDs

POP spectrum: Patience needed for now, but there remains cause for concern.

Jacobs didn’t do much, yardage-wise, in the Week 1 overtime win over the Baltimore Ravens, gaining 34 yards on 10 carries and catching one 6-yard pass. But he did salvage his fantasy week with a pair of rushing scores.

He was in and out of the opener with ankle and toe injuries, and he’s missed the Raiders’ two games since as Peyton Barber and Kenyan Drake have shouldered the backfield load.

The lingering fantasy concerns with Jacobs are his health and his use in the passing game with Drake now there. And Barber, who was one of the team’s unsung heroes of Sunday’s 31-28 overtime win over the Miami Dolphins with 142 total yards and a TD on 26 touches, likely earned himself some touches going forward as well.

Jacobs’ injuries have likely doused most fantasy trade possibilities for the time being, so you’ll likely have to hold tight and see what develops after he gets back on the field.

Chicago Bears WR Allen Robinson

Preseason ADP: 36 (12th among wide receivers)

Position rank through Week 3: 65th with 24.6 PPR points in three games

2021 stats: 21 targets-10 receptions-86 yards-1 TD

POP spectrum: Definite panic.

Robinson’s fantasy owners could talk themselves into things being OK after he received 11 targets in Week 1 and then at least salvaged double-digit fantasy points with a TD in a two-catch, 24-yard outing in Week 2.

But then the Bears’ whole offense devolved into a Week 3 trash fire with six first downs and all of 47 total yards on 42 plays after losing 67 yards on nine sacks in Sunday’s 26-6 beatdown in Cleveland.

With veteran QB Andy Dalton injured and out with a knee bruise, raw rookie Justin Fields made his first start and finished 6-of-20 for 68 yards while doing his best to dodge constant pressure. Robinson was targeted a team-high six times but they only resulted in two catches for 27 yards, which again led the team.

Yikes.

Now in his eighth season, Robinson infamously has been married to below-median QB play throughout his career in Jacksonville and Chicago, and given this season’s start, 2021 looks like it could even be worse than usual — especially if Dalton winds up missing more than a few games.

Trade Robinson without hesitation if anyone is offering up anything comparable to low-end WR2 or starting-flex fantasy value.