The 2012 Super Bowl continues to be part of NFL conversations over a decade later, holding rank as an often-used reminder in the context of quarterback discussions — specifically, Eli Manning vs. Tom Brady. Or: Manning 2, Brady, 0.
Beyond the Giants’ victory over the Patriots, however, was another incredible footnote (check that: paw note) to Super Bowl XLVI.
That year’s commercial lineup was dominated by dogs, with four of the top 10 national commercials in the USA TODAY Ad Meter ratings starring man’s best friend.
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And because there’s never a bad time to look back on Super Bowl commercials or videos of dogs, we’re taking the combo and heading to the Ad Meter vault.
Bud Light – “Here We Go”
The great Bud Light spot featuring rescue dog WeeGo landed at No. 6 in the Ad Meter rating in 2012. And it still makes for a classic line — “Here We Go!”
Skechers: “Mr. Quiggly”
Who could ever forget Mr. Quiggly?! The Skechers-clad French bulldog took on the Greyhounds in a race for the ages back in 2012, winning the hearts of commercial fans and the sprint. Even Mavericks/Mr. Quiggly owner Mark Cuban was impressed, and for a good reason: The ad placed third in the Ad Meter ratings that year.
Volkswagen: “The Dog Strikes Back”
Volkswagen hit it big in 2011 with a “Star Wars” nod that starred a little Darth Vader, who finally experienced the power of the force (albeit with the help of his father). And the car brand kept the momentum going in 2012 thanks to a four-legged pooch and his fitness goals. Stair climbs, swimming, and a little sled (or rug) work allowed the doggo to finally fit through the dog door, so he could chase the Volkswagen Beetle.
Of course, the commercial wasn’t complete without a bit of galactic nostalgia from the previous year’s success, which crated the perfect formula—dogs and “Star Wars”, who knew?—as the spot landed at No. 2 in the Ad Meter ratings.
Doritos: “Man’s Best Friend”
Man’s best friend can sometimes mean “partner in crime,” as evident in this legendary ad from Doritos. The snack brand took the top spot in 2012, capping off a Super Bowl commercial lineup that genuinely was the Year of the Dog.
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