Las Vegas Aces star A’ja Wilson is dominating in the WNBA Finals, but even her unprecedented domination hasn’t garnered her a signature shoe deal. In fact, despite the record-breaking performances and overwhelming increase in viewership, there have only ever been 12 players with their own signature shoes bearing their names.
The WNBA is finishing up its 27th season, which means, on average, there have been .44 shoe deals per season. While the number has been rapidly picking up with three new deals in the past few seasons, shoe deals are not keeping pace with the growth of the WNBA.
The first shoe deal in WNBA history was the Nike Air Swoopes, named after legendary player Sheryl Swoopes. She was the first player to receive her own signature shoe, with the first model coming out in 1995.
The most recent player with a signature shoe? New York Liberty sharpshooter Sabrina Ionescu, which launched in February 2023. Currently, there are three players in the WNBA Finals with a signature shoe deal, including New York’s Breanna Stewart and Ionescu and Aces forward-center Candace Parker.
See the complete list of every WNBA player with a signature shoe deal: