Cole Custer gains sponsorship from Andy’s Frozen Custard for 2024 NASCAR season

Cole Custer has gained sponsorship from Andy’s Frozen Custard for the 2024 NASCAR season. Find out more details about the partnership!

[autotag]Cole Custer[/autotag] returned to the NASCAR Xfinity Series after being demoted by Stewart-Haas Racing and responded very well. Custer won three races, including the 2023 Xfinity Series championship, after holding off the field on a late-race restart at Phoenix Raceway. Now, the driver of the No. 00 Xfinity car heads into 2024 with a new sponsor.

On Friday afternoon, Stewart-Haas Racing announced that Andy’s Frozen Custard will join Custer and the No. 00 team as a primary sponsor for three races in 2024. Andy’s Frozen Custard will sponsor the Xfinity Series driver at Texas in April, the Chicago Street Course in July, and the Charlotte ROVAL during the playoffs in October.

It is an ironic partnership as Custer’s last name closely resembles “Custard.” Perhaps that was behind a possible agreement as the 2023 Xfinity Series champion looks to defend his title. Custer is going into his second straight season with Stewart-Haas Racing in the Xfinity Series, and it wouldn’t be shocking to see him break through for even more victories.

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NASCAR awards its champions in Nashville ceremony

On Thursday night at the Music City Center, the NASCAR Champion’s Week festivities concluded with the honoring of Ryan Blaney, who reached the pinnacle of the sport – claiming the NASCAR Cup Series title – by outdueling three other Championship 4 …

On Thursday night at the Music City Center, the NASCAR Champion’s Week festivities concluded with the honoring of Ryan Blaney, who reached the pinnacle of the sport — claiming the NASCAR Cup Series title — by outdueling three other Championship 4 contenders Nov. 5 at Phoenix Raceway.

The 29-year-old Blaney finished second to Ross Chastain in the season finale but crossed the finish line ahead of Playoff drivers Kyle Larson and William Byron — both representing Hendrick Motorsports — to earn his first Cup championship and the second in a row for team owner Roger Penske.

“I know, all the competitors, we don’t agree all the time, but it is a true honor to race with the best in the world on a weekly basis, and I do appreciate that,” Blaney said after an introduction from NASCAR president Steve Phelps and a welcome to the stage from one of Blaney’s favorite bands, Whiskey Myers.

Blaney comes from a racing family that includes his father, Dave Blaney and uncle, Dale Blaney, both superstars in the sprint car realm.

“Obviously, growing up, watching Dad race, that’s just what I wanted to do, and I wanted to be like my Dad,” Blaney said. “I was super lucky to be able see that at a young age and get the whole spectrum of seeing what it’s like as a driver, seeing how teams operated.”

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Blaney had special praise for team owner Roger Penske, who has fielded Cup cars for Blaney for the last six seasons.

“Roger and (wife) Kathy Penske — it’s hard to believe it’s been over 10 years since we first met,” Blaney said. “As a kid, there’s nothing more I wanted to do than to win you a championship and just be successful, because I was such a big fan of you, not only in NASCAR but in every form of motorsport.

“I have such a huge respect for what you did. You stuck with me for over 10 years, and it’s been unbelievable.”

Blaney delivered Penske’s first back-to-back Cup championships this season, with Jonathan Hassler as his crew chief.

“Ryan is the champion, but think about his position in the garage area with other teams and other drivers,” Penske said. “He’s a champion with them, too. It’s very important, as you climb the ladder in this sport.”

For the sixth straight year, Chase Elliot won the National Motorsports Press Association Most Popular Driver Award. Justin Allgaier and Hailie Deegan were most popular drivers in the NASCAR Xfinity and Craftsman Truck Series, respectively.

Elliott, who is 10 short of the 16 Most Popular Driver Awards won by his father, Bill Elliott, appeared on stage with a sling on his left arm, indicative of recent offseason should surgery.

Ty Gibbs was named Sunoco Rookie of the Year in NASCAR’s top series.

“It’s been a great year, and we want to keep going,” said Gibbs, who scored 10 top-10 finishes with a best result of fourth in his first full-time season.

All 16 of the NASCAR Cup Series Playoff drivers appeared on stage during the award ceremony. Veteran Michael McDowell perhaps had the best laugh line of the evening.

“It’s taken me a long time not to suck,” said McDowell, a former Daytona 500 winner who earned his second career victory on the Indianapolis Motor Speedway Road Course this year.

Kevin Harvick summed up his retirement from full-time Cup racing with a poignant image.

“When I got out of my car in Phoenix, there wasn’t another (race),” said Harvick, who is leaving full-time racing after 23 Cup seasons.

NASCAR vice chairman Mike Helton had high praise for Harvick, who will remain prominent in the sport as an analyst in the FOX Sports booth.

“I want to say, ‘thank you’ to everybody in this room,” Harvick said. “It’s been a heck of a ride… “Where’s Bubba (Wallace)? He bet me $100 I’d cry like a baby — I won $100. Thank you!”

Brad Keselowski, co-owner/driver at Roush Fenway Keselowski Racing, pointed to the progress the organization has made in 2023, with both Keselowski and teammate Chris Buescher, a three-time winner, qualifying for the Playoffs.

Cole Custer takes a bow as Xfinity Series champion. Rusty Jarrett/Motorsport Images

Driving for Stewart-Haas Racing, Cole Custer bested Justin Allgaier, Sam Mayer and John Hunter Nemechek to win his first NASCAR Xfinity Series championship.

Custer returned to the Xfinity Series this season after three disappointing years in NASCAR’s top division.

“I think he’s matured a lot, and it’s very gratifying to see him win the Xfinity Series championship,” said team owner Gene Haas.

NASCAR chief operating officer Steve O’Donnell brought Custer to the stage with high praise for the title-winning performance at Phoenix.

“He dug deep, like he always does,” O’Donnell said, referencing the nail-biting restarts late in the championship race.

“At the end of that race in Phoenix, when we held that championship trophy, I’ve never been more proud to be a part of that (team),” Custer said. “To the whole team, thank you for believing in me — I love you guys.”

Custer also acknowledged the help and advice he received from Harvick, the 2014 Cup Series champion.

Truck Series champion Ben Rhodes with his ThorSport Racing Ford. Rusty Jarrett/Motorsport Images

In the NASCAR Craftsman Truck Series, Ben Rhodes won his second title for ThorSport Racing, beating Grant Enfinger, Carson Hocevar and Corey Heim in the Championship 4 finale. Also notable in the Truck Series was Sunoco Rookie of the Year Nick Sanchez, the only rookie driver to qualify for the Playoffs this season.

Rhodes finished the season with Rich Lushes as his crew chief after two in-season changes to that vital role.

Ben Kennedy, NASCAR vice president of racing development and strategy, introduced Rhodes for his champion’s speech.

“I can’t speak for everyone on the team,” Rhodes said, “but I can say they had incredible tenacity. We went through a lot of adversity, and not once did I hear anyone complain… While I stand before you tonight taking recognition, I really defer that to my team, without which none of it would have been possible.”

Carson Hocevar and John Hunter Nemechek earned respective driver of the year honors in the NASCAR Craftsman Truck Series and Xfinity Series, while Christopher Bell won the 2023 Busch Light Pole Award for his career-best six pole positions this year.

Kurt Busch held back tears as he was recognized for a NASCAR career that spanned more than two decades.

“I want to say thank you to everyone in this room and everyone in this industry for supporting me for all these years,” said Busch, the 2004 series champion. “I want to thank my father, my mother and my brother Kyle — we always pushed each other to get to the next level.”

NASCAR chairman Jim France presented the Bill France Award of Excellence to Rich Kramer, chairman, president and CEO of the Goodyear Tire & Rubber Company.

“I’m completely humbled by this acknowledgement,” Kramer said. “The team you see at the track each weekend — anything I’m acknowledged for is due to them…. Goodyear is long-term partner of NASCAR, I think, because we’re cut out of the same cloth.”

Lesa France Kennedy, executive vice chair of NASCAR, announced Molly Moran, a volunteer at Comfort Zone Camp, as the winner of this year’s prestigious Betty Jane France Humanitarian Award.

Comfort Zone Camp is a non-profit bereavement organization that transforms the lives of children who have experienced the death of a parent, sibling, primary caregiver, or significant person.

Ryan Vargas was honored as Comcast Community Champion of the Year for his work with FACES, the National Craniofacial Association. Diagnosed with craniosynostosis as a child, Vargas serves as a board member of FACES and earned a $60,000 donation from Comcast and Xfinity for the organization.

Sherry Pollex, long-time partner of 2017 Cup Series champion Martin Truex Jr., was honored with the NMPA Myers Brothers Award. Pollex lost a valiant, nine-year battle against ovarian cancer this year.

Cole Custer wins the 2023 NASCAR Xfinity Series championship at Phoenix

Cole Custer has won the 2023 NASCAR Xfinity Series championship at Phoenix Raceway! This is Custer’s first career Xfinity Series title.

The 2023 NASCAR Xfinity Series championship was decided at Phoenix Raceway and Stewart-Haas Racing driver [autotag]Cole Custer[/autotag] came away with the trophy. After winning the race off pit road, Custer held onto the lead following the restart and pulled away from Joe Gibbs Racing driver John Hunter Nemechek before another yellow flag.

Custer went into NASCAR overtime with the three other drivers in the first two rows. Despite the driver of the No. 00 car having a poor restart, he was able to pull into the lead after Nemechek overcooked Turn 1. It represents Custer’s third win of the 2023 NASCAR season but more importantly, his first Xfinity Series championship.

It is no secret that Custer was demoted to the Xfinity Series for this season and while he could have been upset over the situation, he persevered through those emotions. The Stewart-Haas Racing driver is now a NASCAR champion and that is something that can never be taken away from his legacy.

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Custer wins three-wide overtime battle for Xfinity title at Phoenix

After an overtime restart that saw title contenders engage in a breathtaking three-wide battle down the backstretch, Cole Custer deftly negotiated a tightly bunched pack of cars to win the NASCAR Xfinity Series Championship race and the series title …

After an overtime restart that saw title contenders engage in a breathtaking three-wide battle down the backstretch, Cole Custer deftly negotiated a tightly bunched pack of cars to win the NASCAR Xfinity Series Championship race and the series title on Saturday at Phoenix Raceway.

The victory was the third of the season for Custer, who returned to full-time Xfinity Series racing this year after a lackluster three-year stint in the NASCAR Cup Series that produced a single victory.

But Custer proved his mettle after slipping from first to third in the running order moments after the final restart. Championship 4 driver John Hunter Nemechek held a fleeting lead but couldn’t turn his No. 20 Toyota in Turn 1 and lost the top spot to title contender Just Allgaier.

 

Custer steered his No. 00 Stewart Haas Racing Ford to the inside of Allgaier’s Chevrolet as the three championship hopefuls raced side-by-side down the backstretch before Custer emerged with the lead. A lap later, Custer crossed the finish line 0.601s ahead of charging Sheldon Creed and another 0.007s ahead of Allgaier to win for the first time at Phoenix and the 13th time in his career.

“I thought it was over,” said Custer, who had two previous runner-up finishes in the series standings. “I mean, went from first to third, and I was able to shift the car all night. And Doug Yates horsepower worked out, pulled me off the corner. I can’t believe we won that thing after going back to third on that restart.

“Man, I can’t say enough about these guys (his Stewart Haas team). We started the year off and it was a struggle, and we had to kind of dig deep with each other, really talk about how to get better and to see how much this group has grown through the year.

“I’ve been waiting to hear (congratulations from Xfinity Series director) Wayne (Auton) on the radio for a few times now, so I’m pumped.”

Allgaier spun underneath Nemechek on lap three and worked his way back to the front from 38th in the running order, but Custer had the superior car on short runs and proved it after the final restart.

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“I don’t know if I’ll get another shot at it again next year,” said the 37-year-old Allgaier. “We at least will have a shot at it, but I don’t know if we’ll make it. But so proud of the effort of this team and what we were able to accomplish. The restart was fantastic. I thought we did everything right.

“The No. 20 (Nemechek) kind of missed the bottom and drove all the way up, and honestly, I was afraid I was going to run into the back of him. When I tried to turn back down the hill, it just was enough to let the No. 00 (Custer) get back to my inside and ultimately getting down into Turn 3…

“I don’t know, I’m going to replay this one back in my head a couple times. I drove in there pretty deep and just kind of washed up. The No. 00 had the turning car all night, and we were just a little bit too free.”

Riley Herbst ran fourth on Saturday, followed by title contender Sam Mayer. Nemechek, a series-best seven-time winner this season, suffered a flat tire after the final restart, slammed the outside wall and finished 28th.

“Drove in, and it didn’t turn,” Nemechek said of Turn 1 after the final restart. “I don’t know if we had a right front (tire) start going down or what exactly it was, but just drove in and didn’t turn.

“Toyota GR Supra was really fast, but drive down, it doesn’t turn, it’s not a very good thing. Then once we got pinched in the fence there off of [Turn 2], it kind of hurt the right sides even more. I think we had a right rear start going down, as well.

“It sucks to end up where we finished. Had a really strong effort all day. Proud of this whole No. 20 crew. Proud of this whole group. Just sucks to end our season this way, but overall, a really successful season for this No. 20 team, Joe Gibbs Racing. Was proud to be behind the wheel of this No. 20 car all year, and seven wins is a lot to be proud of.”

In a race that produced eight cautions for a total of 46 laps, Custer led 96 of 202 laps to 66 for Nemechek.

Josh Berry, Austin Hill, Chandler Smith, pole winner Sammy Smith and Kaz Grala completed the top 10.

RESULTS

RFK tips Custer to qualify for dad-again Keselowski at Phoenix

Cole Custer will qualify the No. 6 Ford for RFK Racing on Saturday afternoon as Brad Keselowski has left Phoenix Raceway to be with his wife Paige, who has gone into labor. NASCAR Cup Series qualifying is scheduled for 1:35 p.m. local time (4:35 …

Cole Custer will qualify the No. 6 Ford for RFK Racing on Saturday afternoon as Brad Keselowski has left Phoenix Raceway to be with his wife Paige, who has gone into labor.

NASCAR Cup Series qualifying is scheduled for 1:35 p.m. local time (4:35 p.m. ET). It will set the field for the final race of the season and the championship-deciding race for William Byron, Kyle Larson, Christopher Bell, and Ryan Blaney.

Custer will pull double duty on Saturday. Following Cup Series qualifying, Custer will compete for the Xfinity Series championship in his No. 00 Ford for Stewart-Haas Racing.

RKF Racing stated: “Brad Keselowski will not qualify the No. 6 car today, due to his wife, Paige, going into labor. In place of him, Cole Custer will qualify the car later this afternoon. The expectation is that Brad will return to Phoenix Sunday to drive the No. 6 in the NASCAR Cup Series Race.”

Custer has made six Cup Series starts this season with Rick Ware Racing with his best finish being a 24th-place result at Kansas Speedway last month. He was a full-time Cup Series driver from 2020 through 2022.

Cole Custer returning to Stewart-Haas Racing in Xfinity Series for 2024

Stewart-Haas Racing announced on Thursday afternoon that Cole Custer will return to the No. 00 Xfinity car in 2024.

[autotag]Stewart-Haas Racing[/autotag] announced on Thursday afternoon that [autotag]Cole Custer[/autotag] will return to the No. 00 Xfinity car in 2024. Custer is currently in his first season back in the Xfinity Series after spending three years with Stewart-Haas Racing in the NASCAR Cup Series. The driver of the No. 00 car is also fighting for an Xfinity Series title at Phoenix Raceway this weekend.

Ironically, the last time Stewart-Haas Racing announced a driver returning to the Xfinity Series program during a race week, they went out and won by 10+ seconds on Saturday afternoon. That was Riley Herbst at Las Vegas Motor Speedway. Going back to Custer, this also takes him out of the running for the No. 10 Cup car for Stewart-Haas Racing.

Overall, this is a smart move as Custer will be able to grow with the No. 00 team and hope to have even more success in 2024. The 25-year-old driver could become an Xfinity Series champion this weekend; however, there could be an opportunity for a second title and more wins next year. For now, Custer will focus on doing just that and clinching a championship before 2024.

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Stewart-Haas Racing should sign this talented driver to No. 10 Cup car in 2024

Stewart-Haas Racing should sign this talented driver to the No. 10 Cup car after Zane Smith’s move to another NASCAR organization.

[autotag]Stewart-Haas Racing[/autotag] has been one of the main teams involved in NASCAR silly season and that will not be changing until an announcement is made on Aric Almirola. The driver of the No. 10 car is expected to walk away from the NASCAR Cup Series, which would leave the entry vacant. However, the driver market has started to dry up.

Michael McDowell and Todd Gilliland are both returning to Front Row Motorsports in 2024 after previously being linked to Stewart-Haas Racing. Also, Trackhouse Racing signed Zane Smith to a multi-year contract despite being considered Ford’s best prospect. All three of those drivers were linked to Stewart-Haas Racing’s possible opening in the No. 10 car.

With options coming off the table, there is one name that truly makes sense. The organization demoted [autotag]Cole Custer[/autotag] to the NASCAR Xfinity Series to bring in Ryan Preece for the No. 41 car; however, Custer should receive a promotion now. The driver of the No. 00 Xfinity car would like to return to the Cup Series for the “right opportunity.”

Simply put, there are not many options available at this time. Ford does not have many prospects with Riley Herbst being the closest driver to the Cup Series. If Stewart-Haas Racing needs to fill the No. 10 car with sponsorship, Herbst would be a good option as he carries Monster Energy. The only question is whether the young driver is ready for that kind of jump.

It essentially leaves Custer as the only driver for Stewart-Haas Racing unless they poach someone from a different manufacturer. Fortunately for the NASCAR team, there shouldn’t be much competition for Custer and it would likely represent an easy situation to navigate. The majority of the Cup Series drivers are set for 2024 so Stewart-Haas Racing would likely have to dip into the Xfinity Series anyway.

Smith’s signing with Trackhouse Racing represented a loss for Ford but it may have brought some clarity to Stewart-Haas Racing. The only driver that is truly ready is Custer and he has already been linked to a possible move back to the Cup Series. There can always be surprises but the No. 10 car seems to have an overwhelming favorite by the public eye.

Cole Custer addresses possibility of joining Cup Series with Stewart-Haas Racing

Cole Custer addresses the possibility of joining Stewart-Haas Racing in the NASCAR Cup Series for the 2024 season.

[autotag]Cole Custer[/autotag] used to drive for [autotag]Stewart-Haas Racing[/autotag] in the NASCAR Cup Series but that came to an end when the organization demoted him following the 2022 season. Custer was then slotted into the NASCAR team’s No. 00 Xfinity car and has run well during the 2023 season. The 25-year-old driver has two wins and enters the playoffs with the fourth-most playoff points.

Still, the ultimate goal of every driver is to reach the Cup Series at one point or another. On Friday afternoon, Custer was asked in a media availability if he would like to return to the Cup Series as he has been linked to Stewart-Haas Racing‘s potentially open No. 10 car.

“I think with the right opportunity, yeah, I’d love to run in the (NASCAR Cup Series) again but I’m also really happy to run Xfinity, compete for a championship, and win races,” Custer said. “Right now, we’re just focused on that. I don’t really have anything to say about next year but I feel like we have a great shot at this championship. Hopefully, we can stay clean, keep our nose clean, and we’ll be there in the Championship 4.”

As of now, Custer has not given much away but Stewart-Haas Racing needs to figure out what is happening with Aric Almirola. If the driver of the No. 10 car does retire, it would open the entry for the 2024 NASCAR. It would also possibly be the opportunity that Custer has been seeking.

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Stewart Haas penalized for technical infraction at Michigan Xfinity Series race

NASCAR has issued a Level 1 penalty to Stewart Haas’s No.00 entry for a technical infraction during last weekend’s Xfinity Series round at Michigan. The violation relates to Sections 14.3.3 C & H of the regulations, which dictate that splitters must …

NASCAR has issued a Level 1 penalty to Stewart Haas’s No.00 entry for a technical infraction during last weekend’s Xfinity Series round at Michigan.

The violation relates to Sections 14.3.3 C & H of the regulations, which dictate that splitters must be used in exactly the same specification as supplied by the manufacturer.  The car’s splitter was confiscated by the series during the opening day inspection, and taken to NASCAR’s R&D center for further evaluation.

Crew chief Jonathan Toney has been fined $25,000, and the team and driver Cole Custer have been docked 20 and five playoff points respectively.

Custer was classified 16th at Michigan, and has qualified for the Xfinity Series playoffs through victories at Portland and Chicago.

Custer returning to Cup with RWR

Cole Custer will return to the NASCAR Cup Series in a three-race stint with Rick Ware Racing beginning this weekend at Atlanta Motor Speedway. Custer, who was a full-time Cup Series driver from 2020 through 2022, will drive the No. 51 Jacob …

Cole Custer will return to the NASCAR Cup Series in a three-race stint with Rick Ware Racing beginning this weekend at Atlanta Motor Speedway.

Custer, who was a full-time Cup Series driver from 2020 through 2022, will drive the No. 51 Jacob Companies Ford Mustang. Sunday night’s race at Atlanta will be Custer’s first start in the series since the 2022 season finale.

“It’s great to be getting back into a Cup car again,” Custer said. “I can’t thank Rick Ware Racing enough for this opportunity. RWR is building a solid program, and I’m happy to help keep it growing in the right direction. It’s fun to be part of their group, and hopefully, we’ll have some solid runs together.”

Custer’s appearances beyond Atlanta include New Hampshire Motor Speedway (July 16) and Pocono Raceway (July 23). A former Rookie of the Year winner, Custer has one career win in the Cup Series (Kentucky 2020).

Stewart-Haas Racing moved Custer to the Xfinity Series after the 2022 season. Custer has two wins through 16 races, including the rain-abbreviated race on the streets of Chicago last weekend.

Custer has worked with Rick Ware Racing before. He made one Xfinity Series race start with the team in 2021 as well as three Cup Series races in 2018 to earn experience before moving into the top series full-time.

“We have put a lot of effort into elevating our program the past two years and having Cole come race with us again is great for the team,” Ware said. “He has won at every level he’s competed in and is having a strong season in the Xfinity Series this year. We’re hoping to capitalize on the momentum of Cole winning two of the last three NXS races, and we look forward to getting started together in Atlanta.”