I am very, very sorry in advance of you reading this.
Because you just finished a weekend of NFL playoff game watching, and maybe you woke up Monday morning having gotten Burger King’s WHOPPER WHOPPER WHOPPER WHOPPER commercial jingle out of your head.
And now? It’s back in your head. SORRY! But I promise it’s for a good cause.
Because now you can laugh at all the memes and jokes and such that have been made out of the ad we’re sure you’re going to see heading into next week’s conference title games. And those memes are very funny! Even if the commercial is really really really really annoying:
The world would be a pretty boring place if we didn’t have eccentric collectors living among us. There are people who collect stamps, coins, leaves – you name it, there’s someone out there who collects it. Despite that, we never would have called this one – there’s a guy who owns 2,706 copies of an Xbox 360 game developed by Burger King.
Released in 2006, Sneak King puts you in control of Burger King’s mascot, the King. You’re tasked with sneaking around four levels and delivering meals to hungry NPCs. But if they spot you, they lose their appetite. You probably would if you saw a guy creeping around construction sites in that outfit, to be fair.
Look how much floor space this guy has dedicated to an obscure Xbox 360 game. Just incredible.
Internally, the project was a bit of a nightmare. Over 80 people worked on this monstrosity.
Originally, it was going to be a spy-vs-spy kind of multiplayer game where one player could become the King. This went against Burger King’s rules – no one can become the King, you see. Burger King also said the King could never be in danger, so that’s why it ended up being a single-player stealth game.
The game was sold in Burger King restaurants alongside value meals, and now they’re localized in this one guy’s house, for some reason. Is anyone else hungry?
Welcome to FTW Explains: a guide to catching up on and better understanding stuff going on in the world.
You may have seen some tweets about Burger King, specifically their brand in the UK, and something about International Women’s Day and a whole lot of anger. If you’re confused and want to keep track of what’s going on, that’s what we’re here to do.
Basically: this is a case of a brand tweeting a really awful thing to get everyone’s attention, by then following it up by revealing that it was part of a a big new project Burger King UK was working on. The lesson here? Brands: don’t do that.
OK, what the heck happened here?
This is a tweet from Burger King UK that just so happened to go out on March 8, which is International Women’s Day.
Right? Except that wasn’t the message, which continued as part of the thread revealing BK UK will be launching a scholarship program to “help female Burger King employees pursue their culinary dreams!”
If they want to, of course. Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD
We think it's weird that women make up only 20% of chefs in the UK restaurant industry. That's why we’ve created a scholarship to help give more of our female employees the chance to pursue a culinary career.
To bring attention to the huge lack of female representation in the restaurant industry? Yeah we think it's a good idea, that's why we’ve created a scholarship to help give more of our female employees the chance to pursue a culinary career.
Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career.
Our "thought process" is that women are shockingly underrepresented in our industry, and we thought it was time we did something about it. We've created a scholarship to give more of our female employees the chance to pursue a culinary career.
