Ad Meter Roundup: Spinoffs to feature in Super Bowl 57 commercials

These #SuperBowl ads will look familiar even if you haven’t seen them yet:

If it ain’t broke, don’t fix it, right?

Or at least make it a spinoff.

Between movies and various television shows, Big Game commercials which bring back a hint of nostalgia do a great job of hitting home. Super Bowl 57 is posed to be no different.

Ahead of the 35th year of Ad Meter’s ratings, some expect these types of adverts to fare very well in our final rankings. Do you?

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Well, you’d need much more context than that to make your own estimations. Namely, you’d have to get a sneak peek at some of these types of commercials that are slated to air ahead of the 2023 game.

We’ve got you covered.

Check out these spinoff ads that will feature during Super Bowl 57:

Melissa McCarthy is in full relaxation mode in Booking.com’s Super Bowl 57 teaser

The talented actress/producer returns to the Super Bowl commercial lineup as the spokesperson for Booking.com.

Melissa McCarthy is back in the Super Bowl commercial spotlight in 2023, pampered in relaxing decadence for Booking.com’s first big game teaser reveal.

And the early impressions are comedy gold.

In just 15 seconds, the spot sets off a jovial journey by hitting all the right elements of bliss, right down to the oversized snack—fit for a comedy queen in paradise, as the brand put its—plus, an ill-colored mask and a foot massage.

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Watch the teaser below.

It’s the brand’s second straight appearance in the national lineup, a follow-up act to the 2022 ad that starred Idris Elba for the Booking.Yeah campaign.

And while the global travel leader has yet to reveal what’s in store for the full spot, the award-winning actress has proven her talent to capture a Super Bowl audience’s attention, with McCarthy being part of KIA’s Ad Meter-winning commercial in 2017.

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