USC women’s basketball just pulled in a strong television rating on Fox for the big 72-70 win over UConn one week ago. Now that the Trojans have enhanced their national brand and have made themselves must-see TV for the women’s college basketball season, they are in position to benefit from their place in the Big Ten Conference. Being on Big Ten Network should give USC a lot more publicity than the old Pac-12 Network. Everyone will have a much easier time finding JuJu Watkins, Kiki Iriafen, Talia von Oelhoffen, and the rest of the Trojans on a television in the conference season.
How much will USC be on Big Ten Network in the Big Ten Conference season? Get this: USC will be on BTN for four of the next five games, and for each of the next three games. USC hosts Michigan on Sunday, Nebraska on New Year’s Day (next Wednesday), and then travels to Rutgers on Sunday, Jan. 5. All three games are on Big Ten Network. USC’s increased visibility and the Trojans’ rise to national prominence are occurring at the same time. It’s a bonanza for recruiting and transfer portal enhancements in the coming years. USC women’s basketball has a chance to continue to build on what it has established.
The Michigan game on BTN is a 7 p.m. local time start in Los Angeles at the Galen Center on Sunday night, Dec. 29. The Nebraska game on Big Ten Network is a noon local time tip in Galen on Wednesday, Jan. 1.