“[Expletive] buddy.” WHAT.
Anthony Edwards and the Timberwolves might have been knocked out of the playoffs by the Mavericks in the most embarrassing way possible, but let me tell you something — I don’t care about any of that today.
Why? Because Edwards made me completely forget about it with his latest “Face of the League” ad with Adidas for his signature AE 1 shoe.
The campaign for these shoes has generally just been great. Edwards has been roasting rival brands and their athletes from the beginning while flaunting the AE 1, which is undoubtedly the best signature shoe in the NBA right now.
But, yo. This latest commercial? I don’t know how to describe it other than visceral.
In it, Edwards has a “receipts” machine that basically brings up old tweets and quotes from people. He goes at Carmelo Anthony hard in this one. He says “[expletive] buddy” after hearing a criticism from Cam’ron. He laughs at the rest of his haters.
It’s so incredibly petty and so incredibly perfect. I love it so much.
I know it’s en vogue to compare Anthony Edwards to Michael Jordan. Sure, you can see some similarities in their games.
But tell me y’all can’t see this being a Jordan sneaker commercial back in the day? I definitely get MJ vibes from this. It’s easily one of the best sneaker commercials I’ve seen in years.
It’s so perfect because it’s so Ant. This is legitimately how he seems to be. It doesn’t change when he’s on the court or when he’s in a press conference or when he’s doing a commercial. He’s always giving us his thoughts, unfiltered and uncensored. It’s great.
Keep it coming, Ant Man. More AE 1 madness, please.