36. FedEx: “Carrier Pigeons” (Super Bowl XLII, 2008)
In 2008, FedEx made one thing clear: Don’t rely on a carrier pigeon—even the abnormally large ones—to solve your shipping needs.
37. Coca-Cola: “Stewie vs. Underdog” (Super Bowl XLII, 2008)
Two parade balloons—Stewie from Family Guy and Underdog—battled it out for a Coca-Cola in 2008. However, it was another surprise underdog who finally had his day in the sun.
38. RAM: “Farmer” (Super Bowl XLVII, 2013)
And NFL head coaches thought they had a busy schedule? The 2013 Ram truck ad, wonderfully narrated by late broadcaster Paul Harvey, was an ode to one of the hardest-working professions in history: The American Farmer.
39. Google: “Parisian Love” (Super Bowl XLIV, 2010)
In 2010, Google gave us one of the most compelling love stories, creatively told through searches. It was genuinely magnifique!
40. BMW: “Newfangled Idea” (Super Bowl XLIX, 2015)
It’s electric! BMW did an outstanding job with their Electric Car ad in 2015, using two familiar faces—Katie Couric and Bryant Gumbel—and taking a pop-culture spin on the new-age technology by beginning the commercial with the Today Show host’s famous ” Internet?” footage.