21. Tide to Go: “Talking Stain” (Super Bowl XLII, 2008)
The laundry detergent company used an interview-wrecking stain as a spokesman for its Tide to Go back in 2008, and it (ironically) ended up being one of the best spots of the year.
22. OREO: “Whisper Fight” (Super Bowl XLVII, 2013)
Oreo took the “Cream vs. Cookie” debate to an unexpected location in 2008, sparking a hushed, library friendly, Battle Royale.
23. NFL: “The 100-Year Game” (Super Bowl LIII, 2019)
Looking ahead to the NFL’s 100th Anniversary, a lovely ceremony among NFL greats quickly turned chaotic when Mr. Beat Mode, Marshawn Lynch, caused a…FUMBLE!
24. Microsoft: “We All Win” (Super Bowl LIII, 2019)
Another Ad Meter “Best of 2019,” Microsoft went beyond changing the game; they introduced video game controller technology that allows everyone an opportunity to play!
25. Amazon Alexa: “Not Everything Makes the Cut” (Super Bowl LIII, 2019)
Some of the “failed” ideas for adding Amazon’s Alexa took commercial fans in 2019 through a journey of missteps that included the technology in toothbrushes, Harrison Ford’s Dog’s collar, and one musically aggressive hot tub.