6. Volkswagen: “The Force” (Super Bowl XLV, 2011)
A fan favorite of 2011, a little Darth Vader learned—thanks to the help of his dad—that his powers were most influential when it came to staring his father’s Volkswagen.
7. Sketchers: “Dog in Sneakers Wins Race” (Super Bowl XLVI, 2012)
A French bulldog in running shoes, winning a dog race against a bunch of Greyhounds, and moonwalking over the finish line? Yep, A French bulldog in running shoes, winning a dog race against a bunch of Greyhounds, and moonwalking over the finish line. Go, Mr. Quiggly, go!
8. Doritos: “Time Machine” (Super Bowl XLVIII, 2014)
Doritos had a few highly rated commercials in 2014, but none garnered more reactions than this little boy and his fully operational—and successful—time machine.
9. Audi: Vampire Party (Super Bowl XLVI, 2012)
Audi’s 2012 ad was perfectly scored by Echo & The Bunnymen’s “The Killing Moon” and introduced the company’s new LED headlight technology that was practically daylight. That’s awesome for drivers, but less than ideal if you’re a vampire in its beam.
10. Bud Light: “Secret Fridge” (Super Bowl XL, 2006)
Another Ad Meter-winning spot, this 2006 Bud Light ad evoked one man’s inner-James Bond, while unknowingly invoking his neighbors’ belief in a beer-providing party deity.