While you might not remember the winner (or loser) from every Super Bowl of the past 25 years, chances are, you can recall a few of the commercials. From a financially savvy baby explaining how he trades online to a dog named Weego to a red M&M named Danny DeVito, the past two and half decades have provided some of the best spots ever—the pop culture champs of Super Bowl Sunday.
As USA Today kicks off the 32nd Ad Meter competition—with registration to become a panelist beginning January 15—we wanted to get ready for 2020’s Super Bowl commercial fun by hitting the rewind button and looking back at the best of the best of the past 25 years.
So sit back and enjoy, as we count down the 100 best!
1. Snickers: “Betty White Football” (Super Bowl XLIV, 2010)
If your pickup football team in 2010 seemed like it wasn’t going anywhere, mainly because a few players had the hunger-induced inner-mojo of Betty White and Abe Vigoda…well, why wait? Get them a Snickers!
2. Doritos: “Dog Bribes Cat Owner” (Super Bowl XLVI, 2012)
More like “Dog” Corleone, this particular man’s best friend uses a little Doritos bribe to make sure the human doesn’t let the cat out of the bag.
3. Snickers: “The Brady Bunch” (Super Bowl XLIX, 2015)
Marsha, Marsha, Marsh—er, Danny Trejo! At least, that’s what happens when she gets hungry in this 2015 Snickers ad.
4. Budweiser: “Dalmatian Trains Clydesdale” Super Bowl XLII, 2008)
Rocky Balboa? Nope. That’s Hank, a Clydesdale that didn’t make the cut to be on the Budweiser Sleigh Team, and his trainer, a no-quit Dalmatian that would’ve made Burgess Meredith blush with envy. The two em”bark” on a training regimen (to the Rocky theme, of course) and overcome doubt on the way to better results a year later.
5. Bud Light: “Rescue Dog Retrieves Beer” (Super Bowl XLVI, 2012)
Who’s a good boy? On Super Bowl Sunday 2012, it was Weego! The rescue pooch was a big hit around the Super Bowl party circuit that year, providing yet another fun catchphrase for Anheuser-Busch.