The Super Bowl commercial mania is nearing an apex as the Big Game approaches on Sunday, with the highly anticipated curtain lift on advertising’s most prominent stage attracting the attention of millions of viewers.
As of Saturday, over 30 brands have gone live with a national spot, and so far, the big-game billing is full of headliners, from A-list celebs to legendary rockers and, of course, dogs.
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What are Super Bowl commercial fans checking out the most? We looked to our partners at YouTube AdBlitz to find out the answer.
The exclusive channel’s library is a nod to All Things Super Bowl Ads (and beyond) and is something we always like to keep an eye on as the advertising momentum escalates into an all-out rush.
With that in mind, here are three spots—one in-game and two extended cuts—USA TODAY Ad Meter is cueing up in the Watch Party today: