The Super Bowl 57 teams are set, with the Philadelphia Eagles and Kansas City Chiefs heading to Arizona as the headliners of the NFL’s biggest act on February 12.
Regarding the breaks in the action that night—arguably the real stars of the show—much of the big game commercial lineup is shaping up, too, as nearly 30 brands have gone public with plans to unveil a Super Bowl spot that night.
Some have already created a buzz with teasers that have landed in social-media discussions and general searches over the past few weeks.
And within that consumer vortex of info also lies the brands that will air national spots between the coin toss and two-minute warning in the 4th quarter. This timeframe makes a Super Bowl commercial eligible for the USA TODAY Ad Meter ratings, which celebrates 35 years in 2023.
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Ahead of the ratings opening on Feb. 8 at noon ET, we’re keeping track of the confirmed brands in the national block during Super Bowl Sunday.
Here’s the current list of advertisers as of 1/29:
Pringles
Rakuten
Avocados from Mexico
Hellmann’s Mayonnaise
M&Ms
PopCorners
Downy
He Gets Us
DraftKings
KIA
Turbo Tax
Doritos
Crown Royal
Molson Coors
Rémy Cointreau
Booking.com
Pepsi Zero Sugar
Squarespace
Molson Coors
E-Trade
Michelob Ultra
Busch Light
Bud Light
Planters
GM
Workday
Notable brands not advertising during Super Bowl 57:
BMW
Meta
Taco Bell
Coca-Cola
Toyota
CarMax
Carvana
Vroom
Nissan
More Super Bowl commercial updates:
Check out the latest Super Bowl commercial buzz on YouTube AdBlitz
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