When Steph Curry laces up for his long-awaited return to the court, the logo on his footwear will look a little different.
On Monday, the Golden State Warriors point guard and Under Armour officially launched “The Curry Brand,” a separate apparel company led by Curry himself.
Since 2013, Curry has been involved with Under Armour. Now, the 32-year-old will lead a stand-alone company similar to Michael Jordan’s “Jordan Brand” with Nike.
Via @StephenCurry30 on Twitter:
To the trespassers, instigators, disruptors of the status quo. Together we’re going to #changethegameforgood. pic.twitter.com/hxQRgDAysC
— Stephen Curry (@StephenCurry30) December 1, 2020
The Curry Brand will feature an array of sports-centric apparel, including workout clothing, golf attire and basketball gear. Instead of the classic UA logo, all Curry Brand products will feature a new emblem connected to the two-time Most Valuable Player.
Along with his initials, the Curry Brand logo will feature an ode to “the high wing” and a post-3-pointer celebration.
Via @NickDePaula on Twitter:
Step-by-step breakdown of @StephenCurry30’s new Curry Brand logo.
SC + 👌🏽 pic.twitter.com/MvGh5qkRV2
— Nick DePaula (@NickDePaula) December 2, 2020
Along with the release of new gear, the brand will have a charitable aspect. According to Under Armour, a percentage of Curry Brand’s year revenue will be invested in “under-resourced communities.”
Via Under Armour:
The goals are as high-achieving as his basketball records: by 2025, the Curry Brand aims to create at least 20 safe places to play, support 125 programs that impact young athletes, and deliver opportunities to train more than 15,000 coaches—making an overall impact on more than 100,000 youth.
Curry’s first set of signature basketball shoes under the Curry umbrella are set to release on Dec. 11. The six-time All-Star will be able to debut his new kicks for Golden State’s first preseason game on Dec. 12 against the Denver Nuggets at San Francisco’s Chase Center.
The Curry Brand product is currently available at currybrand.com.
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