Nobody knows the creative side of Rich Paul.
We’ve known who he is for nearly two decades now, and if you ask people about him they’ll probably talk to you about his work with LeBron James, his running Klutch Sports Group, maybe even his relationship with Adele.
What they probably aren’t going to talk about is his creative work. But that’s the version of Paul that we’re beginning to find out more about as time passes — and he’s thrilled about it.
Rich Paul is diving into his new passions. Not only does he have a legitimate signature sneaker with New Balance he launched in 2021, but now he’s got a full apparel brand made specifically for the athlete — Klutch Athletics.
Paul’s opened up to For The Win about his new brand, the inspirations behind it and what might come from it in the future.
You can check out the full conversation in the video above.