Oregon’s ‘Division Street’ NIL collective ranked as one of nation’s most ambitious

The Oregon Ducks are always near the forefront of change. Their NIL collective ‘Division Street’ ranks among the most ambitious in the nation.

Over the past couple of years, Name, Image, and Likeness (NIL) rules have changed American college sports forever. It’s been a rougher transition for some universities than others.

Groups called NIL Collectives have popped up rather quickly. Oregon’s version is called Division Street. It’s no surprise that with the U of O’s relationship with Nike, the Ducks have handled the new landscape rather well.

According to On3.com sports, some collectives have been more ambitious than others and they have been able to rank the Top 20 collectives from around the country in terms of ambition.

This is partly what they said about Division Street:

Some of the brightest and most influential sports marketing minds around have helped determine the structure and direction of this Oregon-centric collective. That has enabled Division Street, in the words of one industry source, to “operate at a high efficiency” and foster long-term sustainability.

Here are the Top 10 collectives, according to On3: