Name, image and likeness has no doubt changed the lives of many NCAA student-athletes across the country.
Some college athletes rake in the NIL money due to their quality performance in their respective sport. Others, such as Bronny James and Arch Manning, have famous relatives that help land lucrative sponsorship deals.
Then there are athletes such as Livvy Dunne and Hansel Enmanuel who quickly became social media sensations, primarily via TikTok. The duo combines for over 10 million followers on the platform.
Social media following has played a significant role in NIL valuation for athletes, and that doesn’t appear to be going away anytime soon. Here’s a look at On3’s projected highest-paid college athletes for the 2023 year.