It pays to be an [autotag]Ohio State football[/autotag] quarterback and true freshman [autotag]Lincoln Kienholz[/autotag] is a prime example.
The USA TODAY high school athlete of the year has yet to play a down for the Buckeyes, but that doesn’t mean he isn’t marketable to businesses. One of those would be [autotag]Tommy John[/autotag], who jump started a relationship with Kienholz in a name, image and likeness deal that was announced on Wednesday.
The Buckeye quarterback was made one of their spokespeople after Tommy John mentioned to On3’s Pete Nakos that “Lincoln’s embodiment of hard work, determination, and the pursuit of greatness aligns perfectly with the values we celebrate.”
Ohio State quarterback Lincoln Kienholz has signed his first NIL deal, partnering with Tommy John.
“Lincoln’s embodiment of hard work, determination, and the pursuit of greatness aligns perfectly with the values we celebrate."
More via @Pete_Nakos96: https://t.co/KBvXXwuUo6 pic.twitter.com/HimjDf2lrk
— On3 NIL (@On3NIL) August 16, 2023
You have to expect this is the first of many NIL deals Kienholz will gain as a member of the Ohio State football team. Congrats, Lincoln!
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