It’s official: NFL Sunday Ticket has a new home.
The NFL today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the U.S. starting with the 2023 NFL season.
— Tom Pelissero (@TomPelissero) December 22, 2022
According to Tom Pelissero YouTube has completed a deal for the NFL Sunday Ticket, the out-of-market package that DirecTV has exclusively broadcast since 1994 when it debuted.
Pro Football Talk is reporting that YouTube will pay $2.5 billion per year for the package.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said Susan Wojcicki, CEO of YouTube. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Prime.”
Talks with Google (the YouTube parent company) came full circle after Amazon and Apple dropped out.
With consumers cutting the cable cord, the NFL Sunday Ticket package will be available on YouTube TV and YouTube Premium channels.
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