During Super Bowl 57, it’s all about the Pringles for Meghan Trainor.
And being stuck in a tube of them.
Trainor features in the snack brand’s 2023 campaign that will be in the running for Ad Meter’s top spot in its 35th year. The concept takes a… if it’s not broke, don’t fix it, approach.
We mean the ad, not the chips.
The 29-year-old joins the many who get their hand stuck in a can of Pringles. The company’s advert is one most have seen, Trainor included.
Appearing in a Super Bowl commercial was big enough for Trainor. But she exclusively told Ad Meter the fact that it was Pringles kicked it up a notch.
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“When I tell people, ‘Heads up, keep an eye out for Pringles,’ they’re like ‘oh my gosh, you got Pringles?!'” Trainor said. “Not only is it an iconic game, it’s an iconic brand.”
“I had two brothers in my household so the Big Game was a big day, we’d all get together as a family, we’d all eat a bunch of food. I’m there for the halftime show and the commercials,” Trainor added. “It’s always been the most iconic thing ever, I just never knew it would ever get to happen to me. When we got the call and the opportunity I nearly cried because I was like, ‘No way, are they sure? Pringles?'”
Perhaps winning a Grammy ups a Super Bowl ad for a recognizable brand. But it sounds like a close second.
“My family thinks that I’m the coolest girl ever and I think I’m pretty cool now, bucket-list dreams,” Trainor said.
In the full-length ad titled “Best Of Us,” a family bonding moment ensues over a young boy who, you guessed it, gets his hand stuck. Then some grandfatherly advice comes along, and Trainor is part of it.
“It happens to judges, airport ground crew, game-show contestants, Meghan Trainor,” he says as the screen pans across the different scenarios.
Trainor is shown hilariously petting a pooch with her can-stuck hand. While Trainor is introduced by name in the commercial, it’s time for us to intro her co-star.
That’s no random pup. It’s Trainor’s own dog, Roo.
She also noted that, while Cheddar made her look “pop” in the video, the barbecue are actually her top choice:
Prior to the full-length ad, Pringles released a teaser of a bit different variety, but Trainor tied the two together.
The singer-songwriter has expanded her popularity in recent years due to her TikTok account. In the teaser, Trainor preps to shoot one of her videos as her viral song on the app “Made You Look” plays when, once again, she gets her hand stuck.
The two concepts cross thanks to the extended idea Pringles and Trainor have.
Trainor referred to TikTok as a space in social media she appreciates. Trainor added it’s not only helped her career but feels like it’s a “safe place where she can be herself and honest with people.”
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In a way, she has interacted with followers is creating “duets.” The feature allows the creator, Trainor, in this case, to splice together videos. Trainor has often created these side-by-sides, which center around her reacting to fan videos as they are next to her while she gives commentary.
Trainor plans to do so again with Pringles. Are you lucky enough to get put into a duet by Trainor? Only one way to find out.
“I hope that other people do #StuckInPringles and do something funny with Pringles,” Trainor said. “If they’re creative, cool, and funny enough… that’d be a dream, I would love that.”
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