LeBron James led NBA in jersey sales this season

The Lakers’ disastrous season didn’t hurt the volume of LeBron James jersey sales this year.

LeBron James just completed one of his best statistical seasons ever – at age 37.

He averaged 30.3 points, 8.2 rebounds and 6.2 assists per game, and if it weren’t for an ankle injury towards the end of the schedule, he could have won his second scoring title.

Unfortunately, team-wise it was a lost year for the four-time MVP, as his Los Angeles Lakers didn’t reach the play-in tournament after being expected by many to reach the NBA Finals.

But that apparently didn’t dampen James’ popularity around the NBA.

Via Lakers Nation:

“Lakers superstar LeBron James topped the NBA in jersey sales based on sales from NBAStore.com from the second half of the 2021-22 season, the league announced.

“James has been at the top of the jersey sales chart all year long as he also led in sales during the first half of the season, while the Lakers also led in all merchandise sales.”

Since entering the league for the 2003-04 season, James has been one of its most popular players, and suiting up for the Lakers hasn’t exactly hurt his brand.

He likes to think of himself as a one-man brand and conglomerate, and despite the most disappointing season in Lakers history, that brand still appears to be very strong.

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