It is true that our day-to-day lives have been put on hold for much of the year due to the coronavirus pandemic, and the same can be said of many major business plans, such as moving forward with the potential of a new stadium for the Washington Football Team.
However, the people in charge of the franchise have been talking over the past several months, and it’s becoming clear that there may be some changes in the future for Washington’s amenities, no matter where they may be.
In his weekly blog post, Washington team president Jason Wright dropped an interesting note on Tuesday, saying that there might be some near-term investments made at FedEx Field to improve the fan experience.
The biggest pivot for us is to go from a lens that focuses primarily on our income statement to one that looks at the fan and employee experience. In the long run, a healthier, happier workforce is going to be more productive and creative over time, so it is easily worth making additional HR and talent-related investments to move us in that direction.
Similarly, there may be some substantial near-term investments that will make the fan experience at FedEx Field more enjoyable in the medium term. The in-person guest and fan experience is a major priority for us, and we are in the process of revamping our entire guest experience. And that includes bringing in external sources that have a track record of knowing how to infuse that innovative thinking into our organization.
We don’t know what “near-term investments” refers to, but seeing as FedEx Field consistently ranks as one of the worst stadiums in the entire NFL year in and year out, it’s obviously in need of a lot of improvement. One thing that we might see on the top of the priority list is something that resembles a sportsbook at the stadium; Maryland legalized sports gambling last month in a referendum. While many teams and owners in the NFL look to capitalize on that potential gold rush, it could act as a major infusion to a franchise and stadium that are in need of all the help they can get.
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