It shouldn’t come as a shock to hear that Jared McCain’s name, image, and likeness is worth quite a lot, but the actual amount is pretty staggering.
According to On3’s NILvaluations, the first-year Blue Devil is worth $1.1 million, the third-most of any men’s college basketball player and the highest among players in the NCAA Tournament.
McCain scored 30 points in the second round against James Madison, making a program tournament record eight 3-pointers in the process. He also tied a Duke freshman record with 35 points against Florida State in February.
On top of that, McCain’s social media presence, posting himself dancing and singing along to songs, has endeared him to Duke fans and others across the country. He has more than two million followers on TikTok and more than 750,000 followers on Instagram.
The only men’s college basketball players worth more than McCain in On3’s calculations are Bronny James of USC and Hansel Emmanuel from Austin Peay.
Kentucky freshman Rob Dillingham is the only other player in the men’s tournament with a seven-figure valuation, although three women’s players have also surpassed $1 million (Iowa’s Caitlin Clark and LSU’s Angel Reese and Flau’jae Johnson).