NBC has come a long way since Ted Lasso started as a commercial for the Premier League back in 2013.
The show, which is now an Apple TV product with two seasons under its belt, has exploded in popularity over the last year thanks to its incredibly sincere and wholesome tone and enjoyable characters. Ted Lasso has captured the heart of many in the sports world and even celebrities have shown it a lot of love.
Though Ted Lasso is now a series on Apple TV, NBC has clearly gotten a big boost to its brand from first bringing the titular character to life in its commercials. So much so that NBC has reportedly cited Ted Lasso‘s success as a major reason for the company extending their broadcasting rights package of the Premier League through 2027-2028.
On a call with NBC Sports execs discussing #PremierLeague rights renewal … a big reason they were attracted to retain the package… the popularity of #TedLasso #Sports #Business pic.twitter.com/nBBrB6mkTD
— Jabari Young (@JabariJYoung) November 18, 2021
Even NBC isn’t immune to Ted Lasso‘s charms!