Little Caesars is upping the ante with its first ever Super Bowl commercial, offering free lunch combos to customers across the United States if its 30-second spot wins USA TODAY’s Ad Meter.
The commercial, which stars Rainn Wilson of “The Office” fame, builds upon the premise that Little Caesars’ delivery is “better than sliced bread” by checking in on the CEO of “Sliced Bread, Inc.” — who is struggling with that revelation. The company said an Ad Meter victory would result in one free lunch combo per family at participating stores between 11:30 a.m. and 1 p.m. local time on Feb. 17.
“If we win Ad Meter, it’ll also be a big score for pizza lovers!” Little Caesars senior vice president of global marketing Jeff Klein said in a news release.
Check out the full spot, which will air in the third quarter, below.