Did you see some weird ad flash across your screen right after the Super Bowl 55 halftime show and it disappeared before you could read it?
You weren’t the only one. It was a five-second Super Bowl ad, and it came from Reddit.
It was a card in which Reddit explained the company couldn’t buy a full Super Bowl spot.
“But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.”
Of course, that’s a reference to how a Reddit group called r/wallstreetbets helped drive up the price of stocks including GameStop and AMC.
“Powerful things happen when people rally around something they really care about,” the copy concluded. “And there’s a place for that. It’s called Reddit.”
Reddit 🤝 r/wallstreetbets
In a five-second Super Bowl ad, Reddit offered a show of support for its community of users. pic.twitter.com/lLwAKIHIjO
— Front Office Sports (@FOS) February 8, 2021
Reddit had a 5 second #SuperBowl ad, which a lot of people missed. Here it is in full pic.twitter.com/4J6gu7byfR
— philip lewis (@Phil_Lewis_) February 8, 2021
Pretty effective spot, isn’t it?
[jwplayer Q2ejkcSI-q2aasYxh]