The New York Giants are relatively active on social media, using platforms such as Twitter, Facebook and Instagram to engage with their fans, share online content and promote the charitable initiatives of their players.
However, the Giants don’t often jump on viral trends and their social media department isn’t exactly keen on trash talk or one-liners directed at their opponents or rivals.
Accordingly, some view the Giants’ social presence as somewhat boring, especially on Twitter where Complex recently ranked them among the worst in the league.
28. New York Giants (@Giants)
2019 Rank: 28
Followers: 1.9 million
🔥 Tweet:
ALL of our favorite Eli ~off-the-field~ memories
…you don't want to miss this one 🤗 #ThankYouEli pic.twitter.com/IMybqVMpql
— New York Giants (@Giants) January 23, 2020
The Giants keep things matter-of-fact on their timeline. They mainly post content and stories like a traditional media outlet, though they’ll occasionally hop in on a trending topic. They have a strong video team and leverage that medium often. If you’re a Big Blue fan, you come here to stay up to date on the team and get to know the players a little bit, but you don’t expect much sauce in the tweets.
The only teams with a Twitter presence ranked lower than the Giants were the New York Jets (No. 29), Detroit Lions (No. 30), Washington Redskins (no. 31) and Arizona Cardinals (No. 32).
In case you were wondering, the Baltimore Ravens checked in at No. 1 overall after completely adjusting their social media approach in 2019, which included the addition of hype videos and slow-motion mic’d up clips.
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