This won’t be the last time we see reclassifying for marketable high schoolers
NCAA adopts temporary policy on name, image and likeness in seismic shift for college sports https://t.co/ui9rL0hRI7 via @usatoday
— Steve Berkowitz (@ByBerkowitz) June 30, 2021
Welcome to a brave, new world of a college football fan. High school athletes are not yet able to capitalize off of their name, image, and likeness, so for Ewers, it made sense to go to college so that he could rack in the endorsement money and other financial opportunities.
The mullet might be trademarked in some way, and he’s already reportedly received some pretty lucrative endorsement opportunities that he’ll be able to take advantage of once enrolled. Criticize it all you want, but if your kid was in the same position, you’d be hard-pressed to make any other decision.
We’ll see more of this now. There is no doubt. It won’t make sense for everyone, but those elite, generational, and marketable athletes will have this same opportunity in the near future. Especially with all the abilities to gain followers on social media. Bank on it.