Name, image, and likeness have taken college athletics by storm over the past couple of years and one of the best tools to see which athletes are taking the most advantage of the new earnings rule is On3’s NIL Valuation.
On3’s valuation system estimates name, image, and likeness values for college athletes. On3 factors an athlete’s performance, exposure, and influence into their NIL Valuation. Currently, the most valuable college football player in the country is Texas freshman quarterback Arch Manning, who has an NIL Valuation of $2.8 million.
High school athletes are also able to earn from NIL and On3 also tracks their value. USC basketball signee Bronny James, the son of LeBron James, has the largest NIL Valuation across all college sports at $6.5 million.
Alabama currently has five players inside the top 100 of On3’s NIL Valuation. Let’s take a look at who they are, where they rank, and how valuable they are!