When the NBA first unveiled the inaugural in-season tournament, players and fans were slow to embrace the new tradition. During the group stage of games throughout November, members of the Boston Celtics began to warm up to the tournament. And after winning Group C, the Celtics are headed to Indianapolis for a win-or-go-home quarterfinal game against the Indiana Pacers.
The tournament itself is an experiment from the NBA inspired by European soccer and other professional sports leagues that have multiple cups, trophies, and other special stretches on the calendar. The NBA used new courts, jerseys, and other branding to try and build excitement and familiarity among fans, while a cash prize for the winners is meant to entice players.
Now that Boston has advanced to the knockout round, the enthusiasm for the tournament is building.
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