Amazon is the top e-commerce platform in the country, boasting over 300 million active users. This one-stop shop is home to almost every product imaginable, and it’s estimated that 65% of the US population visited Amazon at least once a month in 2020 for their shopping needs.
For sellers both large and small, Amazon is one of the most important places to connect with shoppers. But with over 6 million sellers on Amazon, the competition for visibility is stiff.
Enter Amazon Advertising. Previously known as AMS or Amazon Marketing Services, this advertising service helps give sellers’ advertising an added boost. Similar to Google ads, Amazon Advertising’s pay-per-click model only charges sellers when a shopper clicks on an ad. Easy to use and relatively cost-effective, Amazon Advertising is a good way to attract new customers and increase sales.
But not all companies make good use of Amazon Advertising. Plenty of large companies neglect to follow best practices when it comes to this service, and they likely lose out on a significant number of sales as a result. Here we’ve compiled five common mistakes that Fortune 500 companies make when using Amazon Advertising services. Read on to learn how you can avoid these common mistakes, and you’ll be well on your way towards maximizing that advertising budget.