Search Engine Optimization (SEO) is an integral marketing tool that is often misunderstood. Put simply, SEO is the science (and art) of improving a website so that it ranks higher in search engines. For example, when someone searches “how to remove a wine stain on my carpet,” an optimized website selling area rugs is more likely to show up than one that isn’t.
People joke that the best place to hide a dead body is on the second page of a Google search result, and sadly, it is true that most people don’t make it past the first few links when they perform a search. According to a study by Moz, only about 6% of website clicks happen on the second page of a Google search result. Even if you’ve created excellent content and you’re offering killer deals, potential customers aren’t going to find it if your website isn’t ranking on the first page.