It’s here!
After a January filled with rumors and updates—some true, others just hearsay (GM? Not in? Hmm..)—and the early days of February teasing fans with snippets of what’s ahead, the Super Bowl commercial stage is set.
What is the cost to appear on adverting’s biggest stage in 2023? $7 million, which sets a new record.
And the brands that jumped into the big game lineup are making sure that the down payment is well spent, coming out creatively swinging with unique twists and turns in a matter of seconds that will play out in front of 100,000,000 people.
Sleight of hand and dynamic punchlines aren’t the entire story, though, as the delivery is only as good as the deliverer.
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Or… is it?
A-list celebrities are not an uncommon casting decision throughout Super Bowl commercial history, but as more top entertainers navigate the Digital Age—and the stigma of appearing in an ad have long since been shed—you’re seeing way more headliners jump into the small-screen mania.
Getting your name out there is getting your name out there, right?
And the pop-culture whirlwind surrounding these commercials certainly gets their name in the mix.
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This year, much like the record spending to get into the game, commercial fans have been treated to an award-ceremony level of top actors and actresses, rising above the 2022 billing (that seemd to be packed with A-list talent).
Add in the legendary musicians—like Dave Grohl, Elton John and Ozzy—and you’re looking at a Super Bowl commercial run sheet that teeters on iconic.
But how that plays out in the Ad Meter ratings is as unknown as the final score—in the game and “the game.”
Until the results provide a clearer answer, here are three spots that caught our eye for having some of Hollywood’s heaviest hitters.