Josh Allen is going to be the cereal of choice for Bills Mafia for a fourth-straight year.
“Josh’s Jaqs,” the breakfast food which bears his name and face on the box, has been released once again.
The collectable has started to hit the shelves. According to PLB Sports and Entertainment, it is available at both Tops Markets and Wegman’s stores and online at PLBSE.com.
The PLB Sports & Entertainment group is also the original creator of the “Flutie’s Flakes” cereal, which similarly dawned the face of then-Bills QB Doug Flutie.
Proceeds from Allen’s cereal will again benefit Oishei Children’s Hospital, the home of the Patricia Allen Pediatric Recovery Wing, named for Allen’s late grandmother. The box included a QR code last year that can be scanned by smartphones to make direct donations to the hospital.
A PLBSE press release image of Allen and the cereal can be found below:
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