Not exactly breaking in news here, but in the south football is king. Especially the state of Texas. The term Friday Night Lights inspired a movie and tv show. College football is also a huge part of the weekend culture. However in today’s climate the game we love so much is at risk. Due to the coronavirus pandemic we lost college basketball tournaments, baseball and softball. Many of our favorite college pastimes were cancelled. Now football hangs in the balance almost a full six months later.
According to the Dallas Business Journal, schools may have to cut other sports just to survive. Here is how the revenue breaks down for each school.
| University | Football revenue | Percentage of total revenue |
| Texas | $156.1M | 72% |
| Oklahoma | $94.8M | 60% |
| TCU | $65.4M | 55% |
| Oklahoma State | $52.2M | 57% |
| Iowa State | S51.9M | 65% |
| Texas Tech | $51.1M | 59% |
| Kansas State | $46.2M | 51% |
| Baylor | $45.6M | 45% |
| Kansas | $38.2M | 32% |
| West Virginia | $24.7M | 24% |
No school in the conference generates anywhere near the amount of revenue dollars as the University of Texas. No other school generates as much of the total revenue from football as Texas. Without football, Texas will have to make some tough decisions due to how heavily reliant they are on football to generate revenue.
Schools like Baylor, Kansas and West Virginia are lower risks. None of these schools generate more than 45 percent of their revenue from the game of football. All three have good basketball programs that can help lighten the load a bit.
Around the country, schools and conference are having to eliminate programs due to these budget cuts. It is quite possible that if there is no football that Big 12 schools will have to follow suit in the coming weeks.