Ben Affleck dropping Dunkin’ coffee and boxes became a meme again while shooting an ad

The first big meme of 2024 is here.

Ben Affleck and Dunkin’ go together like, well, Ben Affleck and Jennifer Lopez.

The actor and coffee enthusiast was spotted recreating a viral moment from 2020 in which he had a pile of Dunkin’ coffee and donuts and dropped them — this time, he’s wearing a t-shirt with his old pal Matt Damon on it.

But it was for an ad that he’s reportedly doing for a TikTok account. That didn’t stop people on X (formerly) Twitter from taking both the old and new snaps and making memes out of them, which might be the first big meme of 2024.

Here’s a roundup: