As in any industry, connectivity is imperative, and often times cultural perspective can get ignored. But that perspective is pivotal in every aspect of NBA business, from scouting to coaching to negotiations. “It’s a relationship business,” the Western Conference exec said. “You’ve got to have relationships with the players and coaches. For all of us to be connected in some form or fashion it only bodes well. There should be no separation. Everyone should be working together to push the franchise forward and win.”