The landscape of collegiate athletics has rapidly changed over the past few years, and one of the biggest changes has been name, image and likeness.
With new leadership, Wisconsin football is looking to take full advantage of the NIL rules. It’s a necessary part of recruiting in 2023, and Luke Fickell is well aware of it.
“At Wisconsin, we are dedicated to providing our student-athletes with every opportunity to excel, including name, image and likeness,” wrote the Wisconsin athletic department on Twitter.
“The Wisconsin way is to embrace new opportunities to set our kids up for success beyond college,” said Wisconsin’s new head coach on the subject of NIL.
Here is more on how Wisconsin is approaching NIL in this new era:
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At Wisconsin, we are dedicated to providing our student-athletes with every opportunity to excel, including name, image, and likeness.
We continue striving to give Badgers the competitive edge they deserve.
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— Wisconsin Badgers (@UWBadgers) June 20, 2023