PGA Tour teaming up with golf content creators for ‘The Creator Classic’ at 2024 Tour Championship

The event will be open to anyone with a Wednesday ticket to the Tour Championship.

The PGA Tour is stepping into the YouTube golf world for the first time.

Some of the most popular golf creators from around the world will face off in The Creator Classic, a nine-hole competition at East Lake Golf Club in Atlanta before the Tour Championship. The tournament will be broadcast on the PGA Tour YouTube channel and several other platforms. The event will take place on Wednesday, Aug. 28 at 4 p.m. ET at East Lake before play begins the next day.

Sixteen of the most successful and skilled golf creators will take on the newly restored East Lake Golf Club—facing the same conditions as the pros—each competing for the inaugural Creator Classic title. Among the participants confirmed so far are Tyler Toney from Dude Perfect, the Bryan Bros, Fat Perez from Bob Does Sports and Good Good creators Garrett Clark, Brad Dalke and Sean Walsh.

The tournament will consist of eight holes of gross stroke play, then a playoff between the top four finishers. Foursomes will be announced the day before the event.

The Creator Classic marks the first look at the new back nine at East Lake, making these creators the first to officially take on the restored course. The club underwent a dramatic full-scale restoration following the 2023 Tour Championship to return the course to its golden age and harken back to elements from the original Donald Ross layout, as well as reflect the changes in the modern game.

The Creator Classic, which will feature ShotLink, Trackman shot tracing and on-screen graphics, will be streamed live via the PGA Tour’s YouTube channel as well as Peacock and ESPN+.