Melissa McCarthy is back in the Super Bowl commercial spotlight in 2023, pampered in relaxing decadence for Booking.com’s first big game teaser reveal.
And the early impressions are comedy gold.
In just 15 seconds, the spot sets off a jovial journey by hitting all the right elements of bliss, right down to the oversized snack—fit for a comedy queen in paradise, as the brand put its—plus, an ill-colored mask and a foot massage.
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Watch the teaser below.
It’s the brand’s second straight appearance in the national lineup, a follow-up act to the 2022 ad that starred Idris Elba for the Booking.Yeah campaign.
And while the global travel leader has yet to reveal what’s in store for the full spot, the award-winning actress has proven her talent to capture a Super Bowl audience’s attention, with McCarthy being part of KIA’s Ad Meter-winning commercial in 2017.
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