The Cincinnati Bengals went into their AFC divisional round matchup with the Bills thinking that the league saw them as an afterthought. A Chiefs-Bills AFC title game would have meant a neutral site game in Atlanta, but the Bengals were determined to spoil those plans for the NFL.
That, they did.
The Bengals controlled the whole game and went into a snowy Highmark Stadium with a kind of confidence that seemed to catch the Bills off guard. And nobody seemed to be more confident than quarterback Joe Burrow.
We saw how Burrow responded after the game with a sweet jab at the NFL. It was no different during the game as well.
"I'M HIM." – @JoeyB
Joe Shiesty's confidence is on another level. (via @NFLFilms, @insidetheNFL) pic.twitter.com/BlgaiOnQ1n
— NFL (@NFL) January 25, 2023
In the latest edition of Inside the NFL from NFL Films, we got to hear how a mic’d-up Burrow pumped up himself as the Bengals pulled away from the Bills. After his second touchdown pass of the game, Burrow went towards the sideline as Mike Hilton greeted him. Burrow shouted back, “I’m him!”
Update: Burrow didn’t remember saying it either.
"What does 'I'm HIM' mean?"
"Did I say that? 😅😅 Sometimes you blackout out there I dunno" – Joe Burrow pic.twitter.com/eaZR77ZrXP
— Faux Joey Brrr (@FauxJeaux) January 25, 2023
Still, Hilton loved that answer. Bengals fans also enjoyed hearing the personality that Burrow brings to the game.