The newest edition of NBA 2K23 has finally been revealed, with Devin Booker gracing the cover of the iconic game. Booker joins Michael Jordan, as well as Diana Taurasi and Sue Bird as the cover athletes this year.
The 2K franchise has grown massively over the past few years and has become part of the NBA canon. It brings together fans of basketball, video games, sneakers, fashion, music and more. Year after year, the platform has grown in importance and depth.
In an exclusive interview, Rookie Wire caught up with Ronnie Singh, affectionately known as Ronnie 2K, to ask him about the launch of NBA 2K23.
Passion for the game drove Singh early on. He went from managing the early 2K forums to something of a cultural icon. As he explained it, he became something of an early influencer.
Check out the entire conversation below:
This conversation has been lightly edited for clarity.