As the NFL draft creeps closer, fans in Los Angeles continue to wonder when the Rams will pull back the curtain on their brand refresh. It’ll come with new uniforms, colors, helmets and a different logo, none of which the team has unveiled yet.
The big reveal is coming soon, though. According to Rich Hammond of The Athletic, the Rams plan to reveal their new logo and colors before the draft in April and their uniforms at some point afterwards.
I might as well answer half of the mailbag questions now and say that the Rams currently plan to introduce the new logo/colors before the draft, and then the actual uniforms after the draft. So a two-part unveil. Hat tip to @CVRamsClub who was on this.
— Rich Hammond (@Rich_Hammond) March 3, 2020
With no first-round pick, the Rams don’t have to worry about their top selection walking across the stage and holding up an outdated uniform – unless they trade up into the top 32 picks or the player they take is still around in the green room. That allows them to delay the uniform reveal a bit.
This is the firmest timeline we’ve been given on the new uniforms and colors. Previously, Kevin Demoff only said the jerseys would be available for purchase at SoFi Stadium in July.
It remains to be seen which direction the Rams will go with their new colors. Navy and yellow seems to be on the table, unlike the throwback royal and yellow look. Navy and white, which are the colors of the current logo, appears unlikely, too.
Until the colors, logo and uniforms are revealed, Demoff has a little bit more time to troll fans and play with their emotions.