Super Bowl Sunday is right around the corner, and the list of commercials that will star on the biggest stage is growing by the minute. It’s a rush to Miami—which is the perfect time to see what’s trending on AdBlitz, a YouTube exclusive.
Not all the Super Bowl spots that make the largest impact happen during the game
One of this year’s top pre-Super Bowl hits, Secret Deodorant is making a big splash (or kick, in the case) with its ‘The Secret Kicker’ spot. But it won’t be turning heads during the commercial breaks in the game. Instead, the spot will air during the FOX Super Bowl Pregame Show. The 60-second ad stars U.S. soccer players Carli Lloyd and Crystal Dunn, and delivers a powerful message about equal opportunity for women while “kicking inequality.”
AdBlitz Tally: Over 13 million views
Alexa, Portia, and Ellen have people’s attention
Amazon has had success with its creative spots that feature Alexa, with last year’s “Not Everything Makes the Cut,” starring Forrest Whitaker and Harrison Ford taking second place in the Ad Meter rankings. And this year looks like the familiar cloud-based voice service might again be a top contender. The teaser with Portia, Ellen, and a very patient Alexa teases at more than what the room temperature will ultimately be.
AdBlitz Tally: 5.3-plus million views
There’s no such thing as a bad Sam Elliott monologue
The longtime actor lends his iconic voice and presence in the Doritos teaser aptly titled “Monologue,” a 60-second narration that makes the audience quickly realize that Sam Elliott’s reciting of Lil Nas X’s ‘Old Town Road’ is quite the ear treasure. And now, the question remains: what’s the thumping, Sam?
AdBlitz Tally: Almost 7.2 million views
The wait was worth it
Porsche is back in the Super Bowl Sunday ad space for the first tie since 1997—the year Pepsi took top spot in the Ad Meter rankings with an ode to the Village People—and the buzz generated from the company’s 2020 spot has been as electric as the star of the show: the fully-electric powered Taycan. Titled “The Heist,” the company shows off the new model while paying homage to the 70-plus year history that is Porsche automotive creation.
AdBlitz Tally: Nearly 7.4 million views
Don’t forget the trailers
The Big Game isn’t just about beers, cars, candy, and soft drinks—it’s also the opportune time for Hollywood to showcase some of the things audiences will tune into once football season is over. One of the most viewed trailers so far has been the Amazon original series, “Hunters,” starring Al Pacino.
AdBlitz Tally: Over 1.2 million views