While it hasn’t reached anything close to the decibels at a Chiefs’ home game, with Super Bowl Sunday less than two weeks away, the commercial buzz is steadily increasing. Since last week’s update, there have been a few significant companies that have either released teasers for their SB spots or provided info about the stars, directors, and even theme.
A few others are getting into the mix ahead of the game, while one car brand is getting viewers in the mood for…safties.
Until the next commercial break, here’s some of the latest.
(Don’t forget, if you want to have your opinion on Super Bowl commercials heard, you can register now to be an Ad Meter panelist.)
Snickers is taking a comical approach to help “Fix the World”
The company has released two teasers this week, aiming at a few current cultural dilemmas—such as the selfie stick, adult children living with their parents, and talking on speakerphone in public. The spots, created by BBDO New York and AMV BBDO, are smaller parts to the, ahem, “hole” picture that will be revealed in the full ad.
Pop-Tarts’ first Big Game appearance hints at a…twist
The company released its first teaser this past week, with television personality Jonathan Van Ness at the craft services table looking for something to snack on (other than pretzels!). Phil Schaffer, senior director of marketing for Pop-Tarts, discussed the release:
“When it comes to ‘bringing out your best’, nobody does it better than Jonathan Van Ness – so it was only natural for Pop-Tarts to enlist him to help ‘fix’ the classic pretzel and introduce Pop-Tarts Pretzel,” he said. “Already a loyal brand advocate, Jonathan’s upbeat personality is a natural fit to help Pop-Tarts unveil our latest craveable flavors.”
The spot, created by MRY, will run after the first half’s two-minute warning.
Two points for Volvo
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It’s happened nine times in Super Bowl history, and Volvo Car USA is giving fans a reason to cheer for number 10 during Super Bowl LIV. The company is celebrating its incredible safety record (“one million lives saved by Volvo safety innovations, including the three-point safety belt”) by giving away $1 million in cars should a safety occur during the Big Game.
Olay nears launch into space on Super Bowl night
The company unveiled another teaser this past week, this time giving the audience an inside look at the difficulty of space travel—especially when it comes to the food. (You can read more about the #MakeSpaceForWomen campaign here.)
Ad Meter will have more updates soon, so don’t forget to check out the site each day for All Things Super Bowl LIV Commercials!