Yet some of the game’s greatest big men push back on the notion that there’s no longer a place for low-post scoring. “You ever heard of the term cooking the books? That’s what [big-man analytics] are to me,” Hall of Famer Shaquille O’Neal says. “‘Oh, our company is doing great. We’re doing this. And we’re doing that,’ when actually it’s a bulls— company. “My contention is that if a big man comes in and wants to dominate, he can dominate — and easily. Because we have shifted away from physicality, teams don’t know how to play [that style] anymore.