Following the stunning news of the death of Bray Wyatt, WWE is ensuring future sales of his merchandise go to benefit his family.
As posted on all of Wyatt’s merch on WWE Shop, all net proceeds will go to fiancée JoJo Offerman and his four children.
In the wake of Bray Wyatt’s death, WWE will donate all net proceeds to support JoJo Offerman and Bray’s children.
This is a significant increase over what WWE wrestlers generally receive from products bearing their name and/or likeness, as David Bixenspan of SEScoops explained.
Just so people understand the scope of this:
Standard WWE contracts pay the talent 5% of the net on their WWE Shop/venue merch. This is a 20x increase on what the family would usually make.
This is the right thing to do: The company not taking any $ from the rush on Bray merch. https://t.co/hwZVxjQOmp
— David Bixenspan (@davidbix) August 25, 2023
Word of Wyatt’s death was first shared with the wrestling world earlier today by Paul “Triple H” Levesque, who learned of his passing from Wyatt’s father, WWE Hall of Famer Mike Rotunda.
Wyatt had been off WWE programming for more than six months, and was said to have been battling illness. Sean Ross Sapp of Fightful later reported that Wyatt contracted COVID-19 which exacerbated some pre-existing heart issues, leading to a heart attack that claimed his life.