WWE and its talent will be streaming again on Twitch, starting immediately.
WWE announced today that it had reached “a multi-year partnership with Twitch” that includes the return of an official WWE channel, as well as the start of a “companion sidecast” to WWE Raw. That will debut for tonight’s show from Hartford.
The channel will also “serve as an alternate live streaming feed for all of WWE’s premium live event press conferences,” as well as other live productions, though the company press release revealing the deal didn’t include more details on what those might be.
Perhaps more importantly, WWE wrestlers will be able to have their own official channels, which the release says will have “live and exclusive content.” Talent streaming on Twitch and other platforms has been a contentious issue in the past, with WWE banning wrestlers from the service in 2020 as it cracked down on third-party revenue streams from which the promotion received no cut.
However, Fightful Select (subscription required) reported in April that WWE had reversed its position on Twitch, allowing superstars to resume streaming “with almost no restrictions.” That agreement was said to include a three-way revenue split that saw WWE take the smallest chunk.
Presumably, that will continue to be the case under the new partnership announced today, though WWE increasing its own official presence on the channel will be something worth watching as it unfolds. You can check out the official WWE Twitch channel at https://www.twitch.tv/wwe or on the Twitch app, and we’ll look forward to it including more than just old episodes of The Bump.